Market Launch Lead - Terapia at Docplanner

São Paulo, São Paulo, Brazil -

Full Time

Start Date

Immediate

Expiry Date

03 Jun, 26

Salary

0.0

Posted On

06 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Launch, Market Scaling, User Understanding, Product Decision Making, Go-to-Market Strategy, Operations Management, Process Design, Continuous Improvement, Ambiguity Navigation, Stakeholder Management, Analytical Mindset, Problem Solving, Execution, User Empathy, English Fluency, Portuguese Fluency

Industry

technology;Information and Internet

Description

Company Description At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients. Learn more about our products here: https://pro.doctoralia.com.br Why join us? 📊 Real impact – We help doctors help patients. Your work truly makes a difference. 📈 At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on. ✨ Shape the future, sustain growth – Make a difference now *and* build for long-term success. Job Description Terapia is a completely new digital product line, separate from our marketplace, designed to connect patients with therapists for ongoing mental health care. Patients are instantly matched with the right psychologist through a survey, which filters for preferences and therapy style, helping ensure the best possible fit. On the therapist side, Terapia is a fresh opportunity, we onboard new therapists and create a fair, performance-driven system. Launched in Poland in December and now expanding to Mexico and beyond, this role is all about owning, nurturing, and successfully launching Terapia in a new market. Your work in the first 90 days will determine whether we scale, pivot, or adjust our investment. This is a hands-on, high-impact opportunity to shape the future of the product. This is a rare opportunity to launch a new product line from scratch in Brazil, own critical outcomes, and directly shape how Terapia scales in new markets. If you thrive on action, execution, and problem-solving in early-stage setups, this is the role for you. What You’ll Do Understand your users deeply: Talk to patients (including unhappy ones) and therapists to uncover blockers, pain points, and opportunities to improve the experience. Drive product and operational decisions: Use Pareto/MVP thinking to prioritize what to build, test, or skip, turning messy inputs into clear actions. Launch and scale the market: Onboard and manage the first cohort of therapists, setting up processes to ensure smooth operations and high-quality patient care. Design and scale GTM processes, creating repeatable playbooks, and growing operations from a handful of users or hires to hundreds. Adapt and improve continuously: Use feedback from users and local teams to optimize operations, product features, and the patient-therapist matching system. Thrive in ambiguity: Navigate challenges, course-correct when needed, and learn fast in a dynamic early-stage environment. Your Goals in the First 90 Days Make Terapia operational and ready to scale: Establish processes, systems, and workflows—including hiring the first customer success team. Build your first cohort of therapists: Recruit at least 10 therapists who are ready and available to see patients. Gain deep user insights: Interview 20 patients to identify the most pressing problems worth solving. Optimize patient-therapist matching: Refine the survey and matching system to ensure patients are paired with the most relevant therapists. Close the feedback loop: Gather and share insights with local Docplanner teams to improve both operations and the product. Qualifications We’re looking for someone who thrives in early-stage, action-oriented environments and can turn messy challenges into clear outcomes. You will own Terapia in a new market, driving operations, onboarding therapists, and shaping the product for local users. What we’re looking for: Proven ability to own outcomes end-to-end in a small team or early-stage environment, thriving where things aren’t yet defined. Experience launching a product, market, or operation from zero to first real users—you’ve been there, done that, and learned fast. Strong user empathy: you regularly talk to customers, therapists, or end-users, and make decisions based on real insights. Comfortable making decisions with incomplete information and confidently owning the results. Demonstrated success in designing and scaling go-to-market processes Excellent stakeholder management and communication skills: you can align multiple teams, influence decisions, and keep everyone informed in fast-moving environments. Analytical mindset: you can gather data, interpret insights, and translate them into clear actions. Hands-on problem solver English and Portuguese fluent Additional Information What to Expect from Our Hiring Process We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role): 1️⃣ Intro Chat: A first call with our Talent Partner Ainhoa to explore mutual fit around relevant skills, value alignment, and motivation. 2️⃣ SHL numerical assessment: A 20-minute SHL numerical reasoning test to assess your numerical acumen, given the analytical nature of the role. 3️⃣ Hiring Manager Interview: A deeper conversation about your background, aspirations, and experience, with Michal (your potential manager) 4️⃣ Business Case: A take-home exercise with dedicated prep time, designed to understand how you approach real-life problems and think through regulatory scenarios. You’ll then walk us through your approach in a collaborative discussion with the hiring manager and another team member. 5️⃣ References & Offer! Why You’ll Love It Here 💙 Global Benefits – No matter where you are, you’ll have access to: Healthcare insurance – so you can focus on what matters. Wellness that works for you – from gym memberships to mental health support, we’ve got you covered. Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance. 📍 Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave. 🚀 Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects. 🌎 A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment. ⏳ Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna. Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role. What We Believe In At Docplanner, our values guide everything we do: 📊 Focus on results – we're here to make an impact. 🧠 Think like an owner – take responsibility, drive outcomes. ✂️ Keep it simple, keep it lean – smart solutions over complexity. 🔊 Be respectful and radically honest – openness builds trust. 📚 Learn and be curious – growth is part of the job. Don’t just take our word for it—check out our Glassdoor to hear what our people say! _________________________________________________________________________ We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.

Responsibilities

This role involves deeply understanding users by talking to patients and therapists to uncover pain points, and driving product and operational decisions using MVP thinking to prioritize actions. The lead will also be responsible for launching and scaling the market by onboarding therapists, designing repeatable Go-to-Market processes, and continuously adapting based on feedback.