Qualifications:
- Bachelor’s Degree in Market Research, Business Administration, Marketing, Statistics, Economics, or a related field.
- Minimum of 2-3 years in Market Research, preferably within manufacturing, consumer goods, or home improvement industry.
Principal Responsibilities:
In-depth Market Analysis
- Conduct comprehensive studies of the sanitary ware and bathroom fixture markets, using both primary and secondary research methods.
- Identify, analyze, and interpret patterns or trends that may impact HCG’s market strategy.
- Prepare regular updates on market dynamics and evolving consumer demands, ensuring the Product Development team has current insights.
Competitor and Benchmark Analysis
- Monitor and assess competitor products, price points, branding strategies, and market performance.
- Conduct benchmarking studies to evaluate HCG’s products against competitors and identify gaps or opportunities for differentiation.
- Maintain a competitor intelligence database, ensuring data is readily available for strategic planning and product development.
Customer Insight Generation and User Persona Development
- Develop detailed user personas based on the Market Research data to guide the Product Development and Marketing.
- Use various research methods (e.g., surveys, focus groups, filed studies) to gain a deeper understanding of customer needs, purchasing behaviors, and pain points.
- Translate insights into specific product features, quality standards, or design elements that enhance customer satisfaction.
Product Development and Concept Validation
- Test and validate new product concepts through user research and feedback.
- Design and administer product concept tests, evaluating customer reactions to features, design, and proposed product benefits.
- Synthesize test results and provide recommendations for refining product concepts to better align with customer expectations.
Sales Performance Data Analysis
- Track sales trends and gather insights on product performance post-launch to assess market reception and identify areas for improvement.
- Gather input from sales teams, distributors, and customer feedback channels to understand product strengths and potential improvements.
- Develop performance dashboards and reports that provide data-driven insights into product successes and areas requiring adjustments.
Cross-Functional Collaboration
- Work closely with marketing, sales, and production teams to ensure alignment on product positioning, messaging, and target market.
- Share research findings with cross-functional teams to inform strategic decisions on product features, design elements, and go-to market strategies.
- Act as a liaison between R&D team and other departments to ensure products are designed with the market demand in mind.
Other Responsibilities:
Data Management and Visualization
- Organize research data and create visual reports or dashboards to communicate findings effectively.
- Ensure that all data is well-documented, systematically stored, and accessible for future reference.
- Regularly update market research databases and tools to keep historical data organized for trend analysis.
Innovation and Research Optimization
- Remain informed on the latest market research techniques, tools, and technologies to improve research accuracy and efficiency.
- Suggest and implement new methodologies to enhance research insights, including advance data analysis or AI driven tools.
- Actively seek opportunities to streamline research processes, making data gathering and analysis more efficient.
Product Launce and Go-to-Market Support
- Support marketing and sales teams in developing product positioning and messaging based on research insights.
- Provide data and insights for developing promotional strategies, advertising, and customer engagement campaigns for new product launches.
- Participate in post-launch reviews to assess product success and gather learnings for future product cycles.
Forecasting and Strategic Insights
- Provide regular reports on Market and Consumer Trends to inform long term product strategy.
- Collaborate with the Product Management team to forecast potential shifts in demand and industry direction.
- Contribute to the formulation of annual and quarterly product development plans based on Market
Job Type: Full-time
Benefits:
- Company Christmas gift
- Company events
- Employee discount
- Health insurance
- Life insurance
- Opportunities for promotion
- Paid training
- Promotion to permanent employee
Schedule:
Supplemental Pay:
- 13th month salary
- Bonus pay
- Performance bonus
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