JOB DESCRIPTION

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre three times per week, at minimum.
Reporting to the National Marketing Manager, the Marketing Segment Manager (MSM) monitors and analyzes market dynamics to develop and coordinate strategic plans and marketing initiatives. This role will support the holistic Brand portfolio.

REQUIRED SKILLS AND EXPERIENCE

• Post Secondary Education required
• University degree (Bachelor of Commerce / Business with major in Marketing an asset)
• 5+ years of relevant/similar experience
• Demonstrated strong communication and collaboration skills
• Demonstrated interpersonal skills and ability to lead and influence various groups and levels
• Demonstrated strong organization & analytical skills
• Demonstrated ability to lead and manage
• Demonstrated strength in Microsoft office - Excel and PowerPoint
• Willingness to travel

PREFERRED SKILLS AND EXPERIENCE

• Previous field sales experience considered an asset
• Previous marketing experience considered an asset
• Bilingual (English/French) considered an asset

KEY RESPONSIBILITIES

• Assist Brand Team in achieving Business Plan Targets – Sales, Market Share, Profitability and Brand Health
• Work closely with the Brand Advertising & Communications Team to develop comprehensive marketing plans
• Work closely with Cadillac, Chevrolet, Buick and GMC Marketing Segment Manager counterparts to ensure strategic showroom alignment
• Perform detailed analysis & develop recommendations in support of overall vehicle brand management process, including, but not limited to, retail incentives, market dynamics, competitive environment, packaging, pricing and volume.
• Develop strategic and concise brand plans and support the Brand Advertising & Communications team with agency briefs
• Assist in the execution of flawless product launches
• Laisse and support the PR Communications team with content for media press releases, media interviews and physical and virtual content and support for Media Ride & Drives
• Develop impactful sales, marketing and training tools for field staff and dealer personnel
• Develop and present retail incentive plans and proposals for product lines as part of the monthly retail planning process (RPM)
• Be a subject matter expert on all vehicles within the Brand product portfolio
• Assist in the development of new product programs, making recommendations on product packaging, pricing and marketing strategy
• Build relationships and interface with the US Marketing Teams to collaborate and understand strategic alignment opportunities on an ongoing basis
• Develop unique Canadian brand positioning as required