Market Strategy Manager

at  Tripcom Group

ABOUT US

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
The EU strategist will play a critical role in driving the strategic direction and operational execution within and across Trip.com Regional Markets (Points of Sale). This position requires a strategic thinker with strong analytical skills, capable of aligning regional objectives with the global strategy of Trip.com and Trip.com Group. The EU strategist will work closely with various stakeholders to ensure that strategic initiatives are effectively planned, clearly communicated, and seamlessly implemented.

• Ensure governance and compliance with established business model frameworks.
• Develop and maintain robust business models that support regional growth and sustainability.
• Prepare and present strategic documents and reports.
• Engage with stakeholders from the regional teams, HQ functional teams, and HQ cross-BU teams to ensure alignment and support for regional strategic initiatives.
• Facilitate effective communication between regional and HQ teams.
• Provide regular updates and reports to senior management on progress and outcomes.
• Establish and monitor high-level metrics to track the success of strategic initiatives.
• Manage the portfolio of strategic initiatives within the region, ensuring alignment with HQ priorities.
• Develop and align functional and process strategies to support overall goals and enhance operational efficiency.
• Business strategy formulation - create and communicate a clear mission statement for the region.
• Identify and evaluate strategic options to achieve regional objectives.
• Conduct comprehensive external and internal environment assessments (including market trends, competitive landscape, regulatory changes, and internal capabilities).
• Develop and articulate the regional strategic vision in alignment with the global strategy of Trip.com and Trip.com Group.