The Job
We’re seeking a hands-on, digitally driven marketer to cover a maternity leave. In this role, you’ll lead the development of our B2B and social media strategies – driving engagement, category visibility, and conversion both online (paid social) and offline (influencer events).
Your Mission

Social Media & Influencer Marketing:

• Develop and execute a holistic B2C social media and influencer strategy across Essential brands.
• Build strong relationships with brand social media teams.
• Lead and coordinate influencer campaigns in collaboration with agencies.
• Manage and monitor social media marketing and influencer budgets.
• Track, analyze, and optimize campaign performance using data-driven insights.

B2B Marketing & Communications:

• Align activities across our tradeshows and digital tools.
• Create and execute a B2B content and communication plan (incl. B2B PR and advertising).
• Design online sales tools to support the ‘perfect pitch’.
• Manage and optimize the B2B marketing budget.
• Collaborate cross-functionally with internal stakeholders to ensure strategic alignment.

Cross-Functional Collaboration:

• Work closely with the e-commerce team, creative campaign managers, and the marketing team to ensure cohesion across all marketing initiatives.

Your Talent

• A minimum of 3 years working experience in a similar role.
• Strong project management skills – you’re comfortable juggling multiple deadlines and keeping things (and people) on track.
• A natural organizer with a sharp eye for detail and a hands-on mentality.
• You have a strong understanding of the digital landscape & social media trends.
• Bachelor’s degree level or higher.
• Strong communicator with excellent command of English, both written and spoken.

This role is based in Den Bosch, the Netherlands. Working remotely from other countries is not possible. To apply for this role, you must already have the legal right to work in the Netherlands. We will not apply for work or residence permits.

Please refer the Job description for details