JOB INFORMATION

The Marketing Account Manager is responsible for the marketing alignment with specific product divisions within the business. This is a high-visibility, high-accountability position that plays a critical role in supporting the organization’s functional alignment. This position serves as a key point of contact for the supported product divisions and the marketing team, ensuring the successful execution of marketing initiatives.
This role requires strategic thinking, a commitment to creativity and problem-solving, and a dedication to developing strong partnerships. A deep understanding of the product marketing strategy for the supported product divisions is essential, enabling the individual to conceive, implement, and execute high-impact strategic marketing plans that yield measurable results and a compelling return on investment.

• Serve as the primary intake for aligning the product division’s product marketing strategy and positioning across all facets of marketing functions and teams. Collaborate with diverse marketing departments and teams, delivering recommendations that optimize ROI while ensuring alignment with the brand, annual operating plan, and segmentation strategies.
• Proactively anticipate the needs of the product division in alignment with their business goals, presenting innovative ideas and solutions. Stay on top of market and industry trends to identify emerging challenges and opportunities, providing proactive solutions that contribute to the sustained success of the product divisions.
• Foster and maintain strong relationships with executive leadership, delivering tangible value through the application of strategic and creative thinking, project execution, and service. You will be responsible for developing the overall marketing strategy aligned with the product division’s key strategic drivers and ensuring that marketing delivers comprehensive plans that deliver results to meet business goals.
• Lead the comprehensive development and strategic execution of marketing campaigns, promotions, and collateral across various channel marketing platforms, taking responsibility for these initiatives’ overall direction and success.
• Demonstrate a comprehensive understanding of key performance indicators (KPIs) provided by the broader marketing team, confidently reporting on the success of marketing campaigns to executive leadership and key business leaders.
• Exert influence in marketing budget planning and management providing data-based recommendations back to executive leadership regarding total marketing budget and mix while also working closely with the functional marketing team to deliver the best possible results based on the budget provided. This involves ensuring the appropriate mix of budget at all stages of the customer sales cycle.
• Collaborate closely with the creative production team, leading the development of compelling product positioning copy/content and campaigns while ensuring a unified and consistent messaging and branding approach across all customer-facing endeavors.