The Marketing Account Manager is a key strategic leader tasked with driving marketing strategies and initiatives across a portfolio of Swickard Auto Group dealerships that drive full funnel traffic into the stores. The responsibilities of the role are to increase sales, along with driving robust lead generation through effective marketing tactics.
The focus of this role is to maximize traffic, enhance customer loyalty, and achieve sales and profitability goals for assigned stores, serving as the primary liaison between dealership leadership and the internal marketing team to ensure coherent and impactful marketing efforts. Focuses include, but are not limited to:

QUALIFICATIONS AND EDUCATION REQUIREMENTS

• Education: Bachelor’s degree in Business, Marketing, Communications, Advertising, or commensurate experience along with relevant certifications in marketing
• Industry Knowledge: Strong understanding of the automotive industry, dealership operations, and automotive marketing is essential to the success of this role
• Technical Proficiency: Experience using Google Analytics, CRM Systems, and Microsoft Office Suite. Proficiency with CRM and CDP systems is highly preferred.
• Analytical and Problem-Solving Skills: Proficiency in data analysis to evaluate the efficacy and ROI of marketing strategies. Ability to define problems, collect data, establish facts, and draw conclusions from a range of intellectual and practical problems, dealing with abstract and concrete variables.
• Communication Skills: Excellent communication skills, including the ability to read, analyze, and interpret complex documents, write reports and business correspondence, and effectively present information to diverse groups including management, clients, customers, and the general public.
• Other Preferred Skills: Strong organizational skills with a keen eye for detail. Passionate about applying multi-disciplined marketing strategies. Customer service orientation and a strong sense of urgency. Leadership ability and a focus on results. Self-motivated, believing in accountability, and desiring continuous learning and improvement. Thrives in a team environment. Previous dealership experience or automotive OEM/vendor background
• High School graduate or equivalent, 18 years or older required.
• Acceptable driving record and a valid driver’s license in your state of residence necessary for this role due to travel requirements.
• We are a drug-free workplace
  Swickard Auto Group is committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements