As a Marketing Activation Manager some of your responsibilities will include:

• Leading the planning and execution of campaigns across events, digital, social, email, sponsorships, paid media and client communications
• Owning the activation calendar, ensuring activity is prioritised, assigned and delivered on time across paid, earned, owned and in-person channels
• Planning event and sponsorship programmes, defining objectives, audiences, business outcomes and follow-up actions, while ensuring activation readiness through clear targeting, stakeholder alignment and execution plans
• Managing and develop the Marketing Activation Team, setting delivery standards, building capability and overseeing quality of output
• Leading the campaign intake process, scope requests, allocate work and coordinate delivery across internal teams, agencies, vendors, offshore resources and global teams to ensure brand consistency and effective execution
• Supporting PR, thought leadership and executive profiling initiatives in partnership with the Communications Lead and Marketing Director
• Overseeing sponsorship activation, paid media coordination and market communications activity, ensuring alignment with firm priorities and business objectives
• Tracking campaign performance, maintain accurate records and reporting, and deliver post-activation reviews including attendance reconciliation, CRM capture and follow-up tracking
• Continuously identifying opportunities to improve activation effectiveness, stakeholder engagement and market visibility, while ensuring all activity complies with brand, governance and quality standards
• Using AI tools to enhance planning, targeting, communications and operational efficiency

Think you've got what it takes to be a Marketing Activation Manager? Like the color purple? Great. Here's a few more boxes we're also hoping you can tick:

• Bachelor’s degree in marketing or related field
• At least five years of experience in marketing execution, campaign management or a similar role in a B2B environment, with demonstrated channel breadth across digital, paid media, content, PR, partnerships, sponsorships, events and direct outreach
• Experience in professional services, financial services or a similarly complex business
• Experience delivering integrated campaigns across multiple channels, as well as broad activation exposure across channels rather than deep specialism in a single area
• Proven ability to manage multi-channel campaign delivery with clear business outcomes
• Leading, coaching and developing junior team members
• Highly organised with effective project management skills to oversee multiple complex programmes and deadlines simultaneously, as well as multiple stakeholders and channels
• Familiarity with project management tools, CRM and marketing automation platforms
• Effective stakeholder management skills with the ability to work across service lines and local leadership teams
• Effective written and verbal communication skills, with confidence briefing stakeholders, agencies and delivery teams
• Commercial mindset with an understanding of how activation activity supports pipeline progression, relationship development and market visibility
• Proficiency with AI tools to improve planning, targeting, communications and operational efficiency, with the ability to apply appropriate judgement and review to ensure accuracy