In just 13 years, Lyko has made an incredible journey, from a small e-shop to an entire beauty ecosystem. And if you ask us, we have only just begun. We are already a big player in several markets and now we are accelerating Denmark! Ready to dive into the world of beauty with us? Keep reading!
At Lyko, we want to conquer the world. At least the part of the world that loves beauty. With a whopping 65,000 products from more than 1,000 brands online, we offer the market’s widest selection of hair care and beauty products. Yet, we don’t just want our customers to like us. We want them to LOVE us.
Now, imagine yourself as our Marketing Activation Manager, bringing exciting consumer activations and marketing initiatives to life in Denmark. Your creativity will set the stage for unforgettable brand experiences! From conceptualizing engaging activations to orchestrating impactful events and collaborating with key partners and suppliers, you’ll be a driving force in our Danish marketing team. You get to work closely with our awesome team in Copenhagen, reporting directly to our Danish Country Manager, but will of course have a lot of stakeholders back in the motherland, Sweden, as well as in our other markets such as Poland, Norway, and Finland. And hey, we’re all about beauty here at Lyko. If trying out new products and staying on top of the latest trends is your thing, that’s a real advantage – but it’s not a deal-breaker. At the end of the day, it’s your passion, drive, and skills that we’re after.
For now, this is a temporary position until the end of 2025.
What you’ll work on
As Marketing Activation Manager, you’ll be an important part of LYKO’s acceleration this year. This role is about making a real, tangible difference. You will have the opportunity to help impact and shape what you will be focusing on, however, some core duties of the position are:
Plan and execute consumer-centric marketing activities in the Danish market that create impact and resonate with our key target group, including events, partnerships, and experiential marketing.
Drive local supplier collaborations and activations
Drive our consumer-community events and organization
Who you are
Representing Lyko as a Marketing Activation Manager isn’t just a job – it’s a chance to make a real impact on success in the Danish market. We need someone who’s independent, proactive, and ready to take the reins. And should you be the type who thrives in a whirlwind of creativity, enjoys the thrill of an ever-changing environment, and doesn’t mind the occasional hair-raising moment (pun intended), then you’re exactly the kind of person we’re looking for.
And let’s be real – you’re not afraid to roll up your sleeves and get things done. After all, we’re a small but mighty team in Denmark, and we all need to pull our weight.

EXPERIENCE AND SKILLS NEED TO BE SUCCESSFUL IN THE POSITION:

Experience working with marketing activation in different channels and contact areas, e.g., as a brand/marketing manager or trade marketing manager
Experience working with consumer goods
Familiarity with having many touchpoints, including international stakeholder
Previous background working with sales driven marketing
Excellent command of the Danish and English languages

NICE TO HAVE SKILLS:

Previous experience in the beauty industry or e-commerce (preferably both )
Knowledge of Swedish is an advantage
Higher education in marketing or similar
We believe that a strong culture is built through connection and meeting in person. That’s why we follow the principle of “Business First”: at least three days a week in the office and two flexible days, based on the needs of the business. Are you ready to work in an exciting environment characterized by growth and quick decisions? Are you longing to work in an organization characterized by a helping, caring and fun culture? Hey! don’t hesitate to apply even though you don’t tick all the boxes on our wish list. We know that who you are and what your skills are is more important than your number of years of experience
Not enough info?! Still want more?! Check out our career pages!
Please apply as soon as possible, but no later than 21th February! We look forward to receiving your application!
Work with great people
Anniina Karppinen
Assistant Store Manager, Helsingfors Flagship
“Lyko is, to me, a welcoming, loving place that brings out the best in everyone! Being a part of the Lyko family is a true joy! "
Tim Gustafsson
Warehouse Hero
“Lyko is faith in the future and positivity! There is a positive attitude and clear long-term goals that everyone helps to reach! The best thing about Lyko is all the colleagues, and the community.”
Anna Wästhed
Team Manager Return & Complaint
“The best thing about Lyko is that all ways are right ? Dare to try and you’re allowed to fail. Nothing is impossible. Of course, also all the great colleagues in Sweden, the Nordics and Europe.”
Ulrika Haraldsson
Supply Planner
“Lyko got a long-term perspective and faith in the future; positivity and fearlessness in daring to dream. You are encouraged to think and try lots of new things, and every way is okay!”
Flexible ways of working, when possible
Prestigeless culture
Start-up vibe but still structured
Discount on 55,000 products
Thoughtful leaders
Rapid growth and lots of opportunities ahead
Did you know…?
Fun fact 1
That we exist in eight countries? Sweden, Norway, Denmark, Finland, Poland, Germany, The Netherlands and Austria! Which will be our ninth one?
Fun fact 2
Every 100th package sent in Sweden last year was from Lyko! Cool huh?
Fun fact 3
Yes, we work with beauty, but we still believe that we can make a difference for the environment. That’s why all our shipping is fossil free, and our packaging kept to a minimum.
Fun fact 4
When a customer places an order with us, it is packed and sent out for delivery within 18 minutes-ish. We’re proud of that – but also committed to improving it!
Fun fact 5
Lyko is a family business, with the name of the company being the same as the family name. The entire family still works within the company.
Madeleine Tidehorn | Contact Perso

Please refer the Job description for details