POSITION TITLE: Marketing Advertising Specialist
POSITION OBJECTIVE: Responsible for the execution of marketing deliverables in support of the Company’s overall marketing strategy by leading the developing, planning, directing and managing targeted ad campaigns that support the company message, promote products and brand awareness initiatives across various channels. The position will be responsible for the schedule of advertising deliverables, collaborating on content and direction of advertising collateral, researching market publications for optimal ad positioning, ensuring company messaging is consistent across all activities and managing various other marketing projects. The position will partner with product marketing, product management, market development, sales, and human resources teams to effectively market our compelling story to customers, prospects, employment candidates and employee-stakeholders.

COMPETENCIES:

Achievement Orientation- Focusing efforts on achieving high quality results consistent with the organization’s standards.

• Defines ambitious, but realistic, personal goals and standards.
• Evaluates personal progress against standards.
• Undertakes significant challenges.
• Adjust actions to meet and exceed expectations.
• Tries new ways to get things done, while taking steps to reduce the risks.

Analytical Thinking- Analyzing and synthesizing information to understand issues, identify options, and support sound decision making.

• Breaks straightforward situations into discrete tasks or activities.
• Distinguishes between critical and irrelevant pieces of information.
• Gathers input / information from a few different sources to reach a conclusion.

Attention to Detail- Working in a conscientious, consistent and thorough manner.

• Verifies assumptions and information before accepting them.
• Review all relevant information or aspects of a situation before taking action or making a decision.

Digital Literacy- Engaging with digital technologies to accomplish goals and solve challenges in the workplace.

• Evaluates the quality of information obtained through online searches.
• Use digital technologies (e.g. cloud-based platforms) to facilitate collaboration and accomplish goals.
• Produces reports from the organization’s digital assets to inform decision-making.
• Identifies security concerns that could adversely affect the organization, such as a lack of back-ups or virus protection.
• Experiment with multiple software solutions to determine the most appropriate option for producing the desired effect.
• Utilizes standard features available to regular users in industry specific software.

Initiative- Dealing with situations and issues proactively and persistently, seizing opportunities that arise.

• Take action to avoid an imminent problem.
• Capitalizes on an imminent opportunity.
• Suggests ways to achieve better results or add value beyond the current situation
• Persevere in seeking opportunities to advance organizational objectives in the near term.

POSITION QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Advertising, Graphic Design or a similar relevant field.
• 3+ years’ marketing experience, with advertising (digital and print) campaign management.
• Business to Business marketing experience is a plus.
• Demonstrated experience with Illustrator and InDesign programs. Graphic or Design Marketing, or similar certifications preferred.
• Demonstrated knowledge of advertising strategies and marketing practices
• Experience with marketing automation campaign design is a plus. Experience with Act-On is a plus.
• Demonstrated experience of creative copywriting, visual storytelling and brand messaging
• Knowledge of Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS) is a plus.
• Knowledge of Google Ads, Meta Business Suite, programmatic platforms, SEO/SEM tools.
• Strong Project management and organizational skills including budgeting, scheduling and vender coordination.
• Excellent organizational skills with proven ability to navigate a high-volume workflow, efficiently handling frequent inquiries, adept at managing competing deadlines and shifting priorities.
• Continuous improvement mindset.
• Excellent verbal / written communication skills.

Marketing

• Develop ad strategies based on market research and business objectives
• Support digital and print marketing collateral development.
• Partner with cross-functional teams to ensure that project and campaign requirements are appropriate to achieve KPI targets.
• Optimize workflows, content, and cadence to drive higher conversion rates and drive qualified prospects into the sales pipeline.
• Establish campaigns goals, budgets, and timelines to align with marketing strategy and business objectives.
• Identify opportunities that effectively drive return on investment (ROI) throughout marketing campaign activities. Work with teams to create scalable processes to enforce best practices and for lead and campaign management.
• Coordinate media buying and ad placements across platforms (Google Ads, Meta, LinkedIn, etc.) and industry publications
• Manage the communications and deliverables needed to secure and renew company trademarks.
• Assist in outbound and inbound marketing activities.

Advertising and Graphics: Organization and Development

• Understand Clearfield customer market types and research appropriate market advertising vendors.
• Build advertising brand awareness and positioning opportunities
• Assist with the layout and design of marketing collaterals, ensuring brand standards.
• Identify new advertising opportunities, research market advertising demands
• Evaluate competitor advertising to make informed decisions for content direction.
• Organize, maintain, and track quarterly campaign deliverables calendar, reflecting all tactics to be used and the project reach and outcome.
• Deliver recommendations for appropriate opportunities and budgetary costs.
• Document all advertising activities in quarterly business review (QBR).
• Work with outside contractors as needed to support advertising initiatives.
• Monitor campaign performance using analytics tools (Google Analytics, Meta Ads Manager, etc.) and present campaign results and insights to stakeholders

Channel Partner Advertising Collaboration

• Work with internal distribution leadership and external distribution partners to determine and deliver collateral co-marketing.
• Manage the tracking and delivery of advertising content for contracted distribution partners
• Develop and implement distribution marketing strategies for new product introductions and new market product positioning.
• Document all advertising activities in quarterly business review (QBR).

This description of duties is not intended to be all-inclusive or to limit the discretionary authority to assign other tasks of a similar nature and/or level of responsibility.