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If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site

ABOUT THE ROLE

We’re looking for a Marketing Advisor II for a 12-month secondment to join our growing team!
The Marketing Advisor will report to the Manager of Targeted Marketing - Affinity & White Labels and play a vital role in leading and executing marketing initiatives for belairdirect’s Affinity groups and white label portfolio. This position encompasses a variety of growth initiatives across multiple channels, including email, direct mail, and both printed and digital advertising. The Marketing Advisor will manage relationships with internal and external partners and represent the marketing team in various cross-functional meetings.
This hybrid position is available in our Toronto (700 University Av.) or Montreal (2020 Robert-Bourassa Blvd) offices.

WHAT YOU’LL DO HERE:

• Oversee the production and deployment of marketing campaigns and client communications (emails, direct mail, and advertising) targeting customers and prospects within the belairdirect Affinity and white label portfolio, ensuring alignment with business objectives, timelines, and budget.
• Collaborate with internal teams (Data, IT, Operations, Brand) and external partners (print and mail house, creative agency, postal provider) for effective project implementation.
• Monitor submitted intake forms, the shared mailbox and team board to ensure that all requests from internal teams are fulfilled within the SLA.
• Report on campaign effectiveness to assess performance against business objectives.
• Review and manage approval processes with internal teams and Affinity groups.
• Proofread and approve new marketing materials to ensure they are of high quality and error-free.
• Support the execution of events, by providing marketing resources such as promotional materials, branded assets and digital content to ensure effective representation of belairdirect’s brand.
• Participate during Affinity growth planning and performance evaluation forums, offering insights and recommendations for continuous optimization and outperformance.
• Handle purchase orders and invoice processing, tracking expenses to adhere to the Affinity production budget.

What you bring to the table:

• Undergraduate degree in marketing or communications, or any combination of education and relevant experience
• 5 or more years of experience in executing targeted marketing, production and operations
• Expert understanding of direct mail, email and print ad marketing principles and best practices and CASL legislation
• Proficient in Microsoft Office Suite, Oracle, and WordPress
• Knowledgeable in using JIRA and experienced in agile methodologies including workflow tracking and managing backlogs
• Familiarity with Salesforce Marketing Cloud and CRM
• Experience in an agency or in the production of digital campaigns is an asset
• Well organized with excellent project management ability
• A team player with a positive attitude who loves to work in a collaborative environment and inspires colleagues to thrive.
• Organized, at ease in a fast-paced, changing environment and able to prioritize
• Solutions-driven, not afraid to challenge status-quo and innovate
• Results-oriented professional, who does not hesitate to challenge the status quo and inspire people to go further
• Experienced with affinity marketing strategies is an asset
• Bilingualism (English/French): for candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English speaking colleagues across the country.

LI-Hybrid

Working here means you’ll be empowered to be and do your best every day. Here is some of what you can expect as a temporary member of our team:

• Inspiring leaders and colleagues who will lift you up and help you grow
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities.
• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique