About Us: We are Yokohama TWS, a leading global supplier of tires and complete wheels for the agricultural, material handling, construction, motorcycles segments. We design and manufacture tire and wheel solutions made for the future. With a combination of value, safety and ease, our solutions provide a more productive and sustainable performance our customers demand. We pair the expertise and power of our global reach with the care and knowledge of local proximity. This brings innovation, technology and sustainability together to answer the specific needs of our customers. All while continuing to reduce our and their impact on the planet. Our people take ownership to deliver on this promise every day. We are a global Company with a local reach, operating in more than 50 Countries worldwide with 6.700 employees of 40 different nationalities, 14 state-of-the-art plants and 4 innovation centers. We are part of Yokohama Rubber Co., Ltd., a global leader in the tire industry with 860.5 billion yen in revenues (approx. 6 billion euro), over 28,000 people around the globe and with operations in more than 120 countries. If you have an entrepreneurial mindset, enjoy taking responsibilities and getting things done in the right way, join us! We are plenty of opportunities to grow and develop in a truly dynamic and easy-going environment.

REQUIREMENTS

• Fluent in English language
• Bachelor’s degree from a four-year college or university, minimum of 3 years’ experience in marketing or consultancy
• Ability to self-motivate and work independently
• Ability to anticipate required change
• Excellent Communication and presentation skills
• Ability to see the larger picture, fact finding and provide solutions
• Ability to prioritize and stay focused
• Ability to manage complexity and work under time pressure
• Appropriate to resolve conflict with a positive outcome for the employees and company
• Team player

THE ROLE

The Operative Marketing Specialist - MITAS will support the Global Brand Director Mitas and deliver the necessary tools and messaging to drive our business. This individual will be a contributing member to the existing marketing team and will support a highly motivated and active sales team within the identified regions.

KEY RESPONSIBILITIES

• Analyzes market data, trends, and consumer behavior
• Coordinates promotional activities across distribution channels
• Supervise Mitas activities in CRM and e-commerce and analyzes KPIs
• Supervise local brand activities in key markets / project management