Discover the ResponsibilitiesDesign and manage multi channel marketing data frameworks across web and mobile applications.Establish a single source of truth for marketing performance across business units.Build centralised dashboards covering acquisition, retention, CPA, LTV, conversion, and funnel performance.Develop and optimise attribution models across web and mobile channels.Ensure data quality, tagging, tracking, and measurement infrastructure remain accurate and reliable.Automate recurring analytics and leadership reporting, reducing manual processes and increasing the speed of insight.Identify high impact opportunities to apply AI and automation across marketing functions.Build practical AI tools, automations, and agentic workflows that solve real business problems.Partner with marketing teams to turn time intensive, multi day processes into efficient automated workflows.Develop reusable tools and systems that reduce repetitive work and improve team productivity.Translate complex datasets and performance trends into actionable commercial recommendations.Discover the Requirements4 to 7 years' experience across marketing analytics, business intelligence, performance analytics, or a related discipline.Proven experience building and implementing practical AI tools, agents, or automated workflows that deliver tangible business value.Strong proficiency in reporting and visualisation platforms such as Looker Studio, Power BI, or Tableau.Advanced spreadsheet and data manipulation skills, including pivot tables and complex formulas.Strong understanding of mobile measurement partners, CRM platforms, and major advertising platforms.Hands on experience with attribution modelling, funnel analysis, and campaign incrementality testing.Strong commercial understanding and the ability to turn complex or messy datasets into clear, actionable insights.A highly analytical and hands on mindset, with the ability to move from identifying a problem to building a practical solution.
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