ABOUT US

AP Lawyers is a leading and innovative family law firm based in Toronto and Pickering, ON, with a reputation for delivering skilled, compassionate, and results-driven legal services. We’re seeking a Marketing Director to lead our marketing strategy, strengthen our brand presence, and use data-driven insights to fuel growth and client engagement.
This senior role is ideal for a marketing leader who thrives at the intersection of strategy, creativity, and analytics, and who is ready to shape the future of AP Lawyers’ marketing efforts.

QUALIFICATIONS

• Post-secondary education in Marketing, Business Administration, Communications, or a related field.
• 3+ years of progressive experience in marketing leadership, preferably within professional services or the legal industry.
• Proven expertise in marketing strategy, digital campaigns, and brand development.
• Strong proficiency with CRM systems (GHL preferred), Google Analytics, and digital marketing tools.
• Exceptional leadership, communication, and project-management skills.
• A creative, analytical, and results-oriented mindset.

• Strategic Marketing Leadership
• Develop and implement comprehensive marketing strategies to expand brand visibility and strengthen AP Lawyers’ market position.
• Partner with the leadership team to align marketing activities with firm growth objectives.
• Digital Presence & Website Management
• Oversee the continuous development, optimization, and maintenance of the firm’s website to ensure it reflects our brand and generates client leads.
• Ensure SEO and content strategies drive high visibility and engagement.
• CRM & Data Management
• Lead the effective use of our CRM (GHL) for client segmentation, lead tracking, and campaign automation.
• Ensure the integrity, accuracy, and usefulness of data collected.
• Analytics & Insights
• Track and analyze marketing performance across campaigns, channels, and platforms.
• Deliver actionable insights and regular reports to guide leadership in making informed business decisions.
• Campaign Design & Optimization
• Plan and execute multi-channel campaigns (PPC, social, email, events).
• Optimize campaigns using data to maximize ROI, engagement, and lead conversions.
• Client Engagement & Retention
• Design and implement retention strategies that build trust, loyalty, and long-term client relationships.
• Personalize communications to enhance client experiences.
• Branding & Creative Oversight
• Ensure consistent brand identity across all touchpoints, including graphics, collateral, and promotional materials.
• Lead creative projects and support content development for digital platforms.
• Market & Competitive Research
• Monitor competitor activity and industry trends to identify opportunities for differentiation.
• Use insights to position AP Lawyers as a thought leader in family law.
• Innovation & Growth
• Stay current on emerging marketing technologies, CRM advancements, and best practices.
• Introduce innovative approaches to keep AP Lawyers ahead of industry standards.