Act as a strategic marketer who brings analytical leadership, challenges business goals, and guides agencies and teams in campaign strategy, analytics, and reporting
Collaborate with cross-functional teams and agencies to build a sustainable analytics and insights engine in a segmented, omni-channel environment
Align internal teams and external agencies to define business goals and set KPIs across the full consumer journey
Oversee campaign performance, including collecting and visualizing data, and advising partners on insights and optimizations
Use statistical techniques to analyze trends by channel, region, and segment; present actionable insights to senior leadership
Lead large, strategic projects involving cross-functional teams
Ensure analytics are consistently applied to optimize the consumer experience
Support program strategy through segmentation and positioning activities
Partner with leadership to track industry trends and assess market and competitor opportunities
May lead cross-functional teams and/or supervise other individual contributor
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