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GENERAL SUMMARY

The Marketing Analyst is responsible for the execution of the Business Platforms and associated specialties’ marketing plans at a country / cluster level, in alignment with the Regional BU strategy. Responsible for achieving Sales and GP targets, as well as for managing Marketing budgets for the BU(s). Partners with Commercial teams to provide required direction and support and to ensure the commercial execution that leads to achievement of business goals.

QUALIFICATIONS

• Higher degree and at least 1-3 years of experience in sales or marketing / experience in Medical Devices as an advantage (or is preferable)
• Ability to build and maintain excellent relationships with clients and internal stakeholders
• Ability to work across geographical and cultural borders, exerting leadership by influence
• Excellent communication and presentation skills
• Ability to work in hard pressure environment
• Good working Spanish and at least intermediate English language (both verbal and written);
• Willingness to travel
• Strategic thinking, analytical skills, result-oriented, energetic, driven; team-player
• Proficiency in MS Office

• Support Local Marketing Initiatives: Help carry out the local Marketing Plan for the business unit, ensuring it aligns with the overall regional strategy. This includes assisting with product launches, defining target customers, and supporting promotional activities.
• Assist with Portfolio Management: Aid in managing the product portfolio, including new product introductions and understanding market needs.
• Help with Pricing and Segmentation: Participate in crafting pricing strategies and lists for products within the business unit.
• Participate in Business Processes: Contribute to key business processes such as planning and forecasting, as well as support various special projects.
• Collaborate with Sales Teams: Work closely with the sales team to capture customer feedback and help meet sales goals.
• Conduct Business Analytics: Assist in analyzing sales performance and profitability to ensure business success.
• Support Market Research: Help define market size and trends, and gather insights on competitive dynamics.
• Build Customer Relationships: Assist in developing relationships with key customers and stakeholders.
• Engage with Health Professionals: Meet with healthcare professionals to present marketing programs and explore solutions for market expansion.
• Assist with Regulatory Tasks: Collaborate with the regulatory team to ensure smooth product registration processes.
• Support Training Activities: Help plan and execute training and educational activities for staff and customers.
• Prepare Marketing Materials: Build and modify marketing materials to support promotional efforts.
• Handle Customer Inquiries: Address basic customer questions and concerns in line with sales training.
• Work with Distributors: Collaborate with distributors to support their training and needs