Location:
Toronto
Address:
100 Queens Quay East Toronto, Ontario M5E 1V3 Canada
Job Title:
Marketing Analyst
Canada Goose isn’t like anything else. We’ve built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you’re part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.
Position Overview:

WHAT YOU’LL DO:

• Data Analysis & Reporting:
• Collect, analyze, and interpret marketing data to assess campaign performance and identify trends and opportunities.
• Create and deliver regular reports on key performance indicators (KPIs), including ROI, conversion rates, customer acquisition, and sales performance.
• Use data visualization tools (e.g., Excel, Google Analytics, Tableau) to present insights and trends clearly and concisely.
• Campaign Performance Tracking:
• Monitor and track the performance of digital and offline marketing campaigns, including paid search, social media, email marketing, and more.
• Provide actionable insights to optimize marketing efforts and recommend improvements to reach performance goals.
• Conduct A/B testing and other testing strategies to determine the most effective tactics and strategies for different marketing channels.
• Market Research:
• Conduct competitive analysis and monitor industry trends to help identify emerging opportunities or threats.
• Analyze consumer behavior and preferences through surveys, focus groups, and social listening tools to inform marketing strategies.
• Provide recommendations for target audience segmentation and messaging based on research findings.
• Customer Insights & Segmentation:
• Analyze customer demographics, purchasing patterns, and behavior to identify key segments.
• Assist in developing customer personas and identifying high-value customer groups for tailored marketing initiatives.
• Collaborate with teams to ensure marketing strategies are aligned with customer needs and expectations.
• Marketing Automation & Tools Management:
• Utilize marketing automation platforms and CRM tools to track customer journeys, engagement, and behavior.
• Manage and optimize digital tracking tools (e.g., Google Analytics, SEMrush, HubSpot) to ensure accurate data collection and reporting.
• Provide recommendations on new marketing tools and technologies to improve marketing efforts and insights.
• Collaboration & Strategy Support:
• Work closely with cross-functional teams (e.g., content, creative, sales, product) to understand marketing goals and business objectives.
• Support the development of marketing strategies by providing data-driven recommendations and insights.
• Assist in budget allocation decisions based on performance metrics and ROI analysis.
• Forecasting & Budgeting:
• Assist in the development of marketing forecasts and budgets based on historical data and predictive analytics.
• Help track marketing spend and recommend budget adjustments based on campaign performance and trends.