ABOUT ANCESTRY:

When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.
We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.
Together, we work every day to foster a work environment that’s inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.
Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.
Ancestry is seeking a highly motivated Marketing Analyst to join our team, focusing on Customer Lifecycle Management (CLCM) and Customer Relationship Management (CRM). In this role, you will be a key contributor to our marketing and finance teams by providing deep-dive analysis of business performance and strategic recommendations. You will define and maintain key metrics, quantify the impact of our marketing efforts, and partner with cross-functional teams to drive business growth.

• Define, maintain, and enhance reporting frameworks and key performance indicators (KPIs) that provide visibility into customer lifecycle and campaign performance.
• Perform deep-dives into existing data—including customer journey, campaign results, and business performance metrics—to identify and prioritize opportunities for growth and retention.
• Relentlessly quantify the incremental impact of marketing initiatives and strategic decisions using causation and attribution analysis.
• Partner with marketing teams to translate ideas into testable hypotheses and design, execute, and analyze A/B and multivariate tests that optimize campaign performance.
• Equip the leadership team with data-driven insights into ROI and business growth, using data visualization and storytelling to communicate findings and drive strategic decisions.
• Collaborate with Marketing Analytics, Marketing Tech, Data Engineering, Finance, and other teams to provide and communicate data-driven recommendations to the business.