We are seeking a Marketing Analyst to join our team. The ideal candidate will be skilled at analyzing marketing data, identifying trends, and providing insights that support data-driven decision-making. He will play a key role in measuring campaign effectiveness, optimizing marketing strategies, and helping the organization better understand customer behavior and market opportunities.

QUALIFICATIONS

• Bachelor’s/ Master’s degree in Marketing, Business Analytics, Statistics, Economics, or related field.
• 2+ years of experience in marketing analytics, business analytics, or related role.
• Proficiency with Excel (advanced functions, pivot tables, lookups).
• Hands-on experience with Google Analytics, CRM tools (Salesforce/HubSpot), and campaign tracking tools.
• Familiarity with SQL or Python/R for data extraction and analysis (nice to have, not mandatory).
• Experience building marketing reports and dashboards.
• Strong analytical mindset with the ability to turn data into actionable insights.
• Excellent communication and presentation skills.
  Job Type: Full-time
  Pay: $97,874.00 - $120,846.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location: In perso

• Collect, analyze, and interpret marketing data across channels (digital, social, email, paid campaigns, CRM).
• Track and report key marketing KPIs (e.g., ROI, conversion rates, engagement metrics).
• Conduct competitor and market research to identify growth opportunities.
• Support campaign planning by providing insights on audience targeting and performance.
• Build dashboards and reports for stakeholders using BI tools (Excel, Power BI, Tableau, or Google Data Studio).
• Collaborate with marketing, sales, and product teams to align data insights with business goals.
• Monitor website and digital analytics using tools such as Google Analytics and HubSpot/Marketo.
• Provide recommendations to optimize campaigns, improve lead generation, and enhance customer experience.