Marketing Analyst II at American Fidelity Assurance

Oklahoma City, Oklahoma, United States -

Full Time

Start Date

Immediate

Expiry Date

09 Oct, 26

Salary

0.0

Posted On

11 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Copywriting, SEO, Digital Advertising, Social Media Marketing, Email Marketing, Adobe Creative Suite, Salesforce, Google Analytics, HTML, Market Research, Campaign Planning, Brand Management, Content Strategy, Project Management, Insurance Industry Knowledge, Data Analysis

Industry

Insurance

Description

‎ Serve as a key marketing expert, planning campaigns, writing content, and working with designers and videographers on marketing collateral (including print, digital, web, social media, and audio/video production). Advise and collaborate with colleagues throughout the company on effective promotion strategies. Must have excellent grammar and punctuation skills and understand the company’s brand voice/tone/terminology. Also, have a working knowledge of challenger language and writing for different mediums. Manage executive-level projects and develop cost-efficient marketing campaigns that support customer retention, increase sales, and educate prospective or existing customers. Additionally, assist other marketing analysts with tactics and execute approved budgets. Lead the creation of marketing collateral that promotes name awareness, our value proposition, and maintains our reputation in the market. Work with colleagues throughout the company to ensure positive customer experience. Skills & Requirements Five to seven years of marketing, communication or advertising experience preferred, including at least five years of experience in the insurance industry and/or marketing corporation or agency Experience researching, planning, executing and measuring marketing communications projects, campaigns, and strategies Advanced knowledge in a specialty (writing, SEO, digital advertising, social media, email marketing, etc.) Advanced knowledge of accessibility and readability levels Strong knowledge of sales, advertising and marketing techniques Advanced knowledge of insurance products/services and the industries we serve Strong, detail oriented copywriting skills with the ability to write within the brand “voice”, in a variety of mediums including print, digital, web, social media, blog articles and video scripting Ability to handle and prioritize multiple projects at one time using a collaborative work management software system Fully proficient on a PC or Mac platform Familiarity with advertising and state compliance laws Fully proficient in Microsoft Suite: Outlook, Teams, Word, Excel, OneNote, PowerPoint, SharePoint, and Access Fully proficient in Adobe Creative Suite including Adobe InDesign and Acrobat Professional Working knowledge of variable data merge thru InDesign or Microsoft Office Deep knowledge of HTML email campaigns, web and customer relationship systems, including Salesforce, Salesforce Marketing Cloud, Umbraco, Salesforce Email Templates Enhanced knowledge of digital reporting tools such as Google Analytics Advanced understanding of social media communications which may include social media outlets (Sprout Social, Twitter, LinkedIn, Facebook, YouTube, Instagram) Understands our customer facing apps and has a deep knowledge of the customer’s journey Has excellent analysis and interpretation skills Strong oral and written communication, ability to be a strong communicator and form relationships ‎ #AFC Corporate Careers | Sales Careers | Internships | APL American Fidelity is a certified Great Place to Work for All! No matter where you work in the organization, you have a chance to make a difference. Our culture focuses on helping Colleagues to be their best! We work hard to make a difference to our Customers and community, focus on teamwork and collaboration and always offer a different perspective - a different opinion. We want to meet you! Share your information directly with our American Fidelity recruiting team and join our talent pipeline! American Fidelity specializes in the education, public sector, automotive and healthcare industries with products like group and individual life, health and annuity services as well as other financial security products and services. We’re focused on offering a different opinion to our Customers – making things easier for them by providing benefits administration and education. For our policyholders, we help provide financial security through our benefit offerings, which provide coverage for some of life’s worst events – cancer, accidents, critical illnesses, death and more – and for some of life’s best – childbirth, retirement and more. Learn more about us!

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Responsibilities

Plan and execute cost-efficient marketing campaigns and create collateral across print, digital, and social media platforms. Collaborate with cross-functional teams to promote brand awareness, support customer retention, and increase sales.