Marketing Analyst II at FareHarbor

Amsterdam, North Holland, Netherlands -

Full Time

Start Date

Immediate

Expiry Date

16 Feb, 26

Salary

0.0

Posted On

19 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SQL, Data Analysis, Business Intelligence, Data Visualization, Marketing Analytics, CRM Systems, Lead Scoring, Attribution Modeling, Campaign Performance Analysis, Python, Statistical Modeling, DBT, GitLab, Tableau, Looker, Power BI

Industry

Travel Arrangements

Description

About FareHarbor At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow. With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together. Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry. FareHarbor Core Values: Think Client First We Are One ‘Ohana Be Curious and Learn Own It. Act With Integrity Embrace the Challenge Why FareHarbor? Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams. And since day one, we’ve known that our real success lies in our people—the Ohana. With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to work—to believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again. From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come. About the Role As a Marketing Analyst Level 2 on the Global Business Intelligence team, you’ll be a key contributor to analytics initiatives that support teams primarily across the client buying journey spanning Lead/Demand Generation, Marketing, Commercial, Strategy and Insights, and Operations. In this global role, you’ll support BI stakeholders in key markets across NORAM, EMEA, and APAC, owning the delivery of marketing analytics tasks end-to-end — from gathering business requirements to conducting analysis and building impactful dashboards across the marketing funnel. You’ll work primarily within the scope of the BI team to deliver insights that inform business decisions. You’ll also help build and optimize data models, track key performance metrics, champion data quality, and contribute to democratizing data access through self-service reporting. This role reports to the Team Lead, Business Analytics. Responsibilities Design, build, and maintain dashboards that track funnel performance from Prospects, Leads, and Marketing Qualified Leads through to Sales Qualified Leads, Opportunities, and Closed Revenue, ensuring data consistency and visibility. Partner with Lead Generation and Sales teams to analyze and optimize the entire client acquisition funnel, delivering actionable insights on conversion efficiency and pipeline health. Establish a standardized reporting cadence to monitor funnel performance, campaign effectiveness, including attribution, ROI, and cohort analysis. Collaborate with stakeholders to gather requirements, define success metrics, and support end‑to‑end campaign measurement across paid, owned, and partner channels. Support the full lifecycle of data and insights delivery (from ETL to analysis and reporting), ensuring accuracy and driving continuous improvement in reports, metrics, and workflows. Collaborate with peers in adjacent domains (e.g., Data Engineering, Lead/Demand Generation, Client Operations) to anticipate data needs. Support data governance by implementing automated data quality checks, maintaining metric definitions, and ensuring consistency, accuracy, and integrity across reporting and ensure cross-system alignment (CRM, BI, etc.). Conduct end-to-end analysis from scoping to implementation, applying suitable internal and external methodologies to uncover actionable insights, with guidance from senior team members. Perform regular and ad-hoc analyses and data extractions to support strategic and operational decisions. Support self-service analytics initiatives by working to increase data access and streamline workflows. Proactively educate and upskill users to improve adoption and impact of analytics solutions. Contribute to BI community initiatives such as training sessions, onboarding, and best-practice sharing to elevate analytics excellence across FareHarbor. Requirements 4+ years of experience as a Business Analyst, Data Analyst, or similar role, preferably in a B2B software or tech environment supporting demand/lead generation. Bachelor’s or Master’s degree in Marketing, Business Administration, Economics, Computer Science, Statistics, Mathematics or a related business/quantitative field. Proficient in SQL with demonstrated experience transforming raw data into business performance metrics. Python or statistical modeling experience is a strong plus. Solid experience with BI tools (e.g., Tableau, Looker, Power BI), with strong data visualization and storytelling skills to influence decisions. Proficient in using DBT to manage data workflows; experience with GitLab is a plus. Experience with marketing analytics tools and CRM systems (e.g., HubSpot, Salesforce, Google Analytics, and marketing automation platforms). Experience with lead scoring, attribution modeling, or campaign performance analysis. Proven ability to work cross-functionally to define metrics, gather requirements, and deliver scalable data solutions. Excellent communication skills with the ability to translate complex findings into actionable recommendations in a fast-paced, dynamic, high energy environment. Agile mindset and bias for action, with a focus on delivering business value. This will be a hybrid role with in-office expectations. Benefits Global leave benefit 22 weeks paid parental leave 2 weeks paid grandparent leave Extended care and bereavement leave Life insurance policy Pension Plan Central Amsterdam Location Discount CZ insurance Working in a multicultural environment - 45 different nationalities Commuting allowance for public transport & subsidized lunch Wellness benefits (Headspace subscription & wellness webinars) Hybrid friendly Work-from-home assistance Educational Opportunities Social hours & events and team-building 26 vacation days per year FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves. To learn more about how we use your information, see our Privacy Statement for Applicants. By submitting your application, you confirm that you understand and agree that your information will be processed in accordance with our Privacy Statement for Applicants. Any offer of work (e.g. employment, assignment) will be subjected to the successful completion of pre-employment screening.

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Responsibilities

The Marketing Analyst II will design, build, and maintain dashboards to track funnel performance and partner with teams to analyze and optimize the client acquisition funnel. This role involves supporting data governance and conducting end-to-end analysis to deliver actionable insights.