Marketing Analyst at Performix

Boston, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

09 Jul, 26

Salary

0.0

Posted On

10 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

HubSpot, Lifecycle marketing, Email marketing, SMS marketing, Customer engagement, Retention strategy, Data analysis, Copywriting, A/B testing, Project management, Stakeholder management, Segmentation, Personalization, Campaign execution, Excel, Tableau

Industry

Manufacturing

Description

Job Title: Marketing Analyst Locations: Boston MA Duration: 6 months Job Title: Lifecycle Marketing Mgr Top 3 Skills: In this role HubSpot experience is a MUST HAVE! You will be running pre-defined processes, working with Content Mkting to identify articles, would be nice if you can setup new projects, strong analysis exp , ability to analyze standard segments. This is a fast paced, startup culture and you will need to be resilient. Job Description: The Senior Lifecycle Marketing Manager will lead lifecycle marketing initiatives , working autonomously to drive customer engagement and retention strategies. This role provides coverage for the Director of Lifecycle Marketing during maternity leave, requiring strong strategic thinking, independent execution, and cross-functional collaboration with the Director of Brand and Director of Product. The ideal candidate thrives in dynamic environments, makes data-driven decisions, and can balance strategic planning with hands-on campaign execution. What You'll Do: · Lead end-to-end lifecycle campaign strategy and execution, including email and SMS programs across multiple customer segments (consumers, installers, and partners) · Own and execute our monthly email newsletter program, creating personalized content for unique audiences across lifecycle stages to engage and nurture them with educational content on home electrification · Independently manage campaign production, including writing high-performing email and SMS copy, collaborating with the design team on creative assets, conducting quality assurance, and deploying campaigns through our email and SMS service providers · Drive customer engagement and retention strategy in partnership with Directors of Brand and Product, identifying opportunities and developing campaign roadmaps · Optimize email performance through systematic A/B testing of subject lines, content, CTAs, design elements, and send strategies · Build and maintain strong cross-functional relationships across multiple levels, facilitating timely feedback and approvals while managing competing priorities · Analyze and report on campaign metrics, translating data insights into actionable recommendations and making tactical decisions to improve performance · Manage project timelines and stakeholder communications autonomously, escalating only when strategic input is needed What We Look For: · Minimum 6 years of experience in lifecycle, email, or CRM marketing with demonstrated progression of responsibilities · Proven track record of working independently and managing marketing programs with minimal oversight · Experience with marketing automation platforms; strong proficiency with HubSpot required · Advanced skills in email segmentation, personalization strategies, and audience targeting · Experience with copywriting and editing, including leveraging AI tools to enhance efficiency and quality · Strong strategic thinking with ability to balance big-picture planning and tactical execution · Excellent communication, stakeholder management, and project management skills · Advanced analytical capabilities with experience using data analysis tools (Excel, Tableau, Periscope, or similar) to drive decision-making · Creative problem-solver who can navigate ambiguity and adapt to changing business needs · Ability to collaborate effectively with brand and product teams on messaging and positioning · Working knowledge of HTML/CSS a plus · Passion for clean energy and home electrification a plus

Responsibilities

Lead end-to-end lifecycle campaign strategy and execution, including email and SMS programs across multiple customer segments. Manage campaign production, optimize performance through A/B testing, and collaborate with cross-functional teams to drive engagement and retention.