Marketing Analyst at Realplay

Tel-Aviv, Tel-Aviv District, Israel -

Full Time

Start Date

Immediate

Expiry Date

18 Apr, 26

Salary

0.0

Posted On

18 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

A/B Testing, SQL, Python, R, Statistical Analysis, Experimental Design, Data Quality Monitoring, Dashboard Development, Communication, Curiosity, Product Sense, Data Literacy, Mentoring, Causal Inference, Monte Carlo Simulation

Industry

Mobile Gaming Apps

Description

RealPlay LTD is a fast-growing and innovative startup in the Gaming industry, specializing in managing online social casino games for the US market. We're looking for a talented and passionate Senior Marketing Analyst to join our Data team. Join us at RealPlay, where we believe that play isn’t just entertainment — it’s essential. We're passionate about creating engaging, data-driven digital experiences that delight and inspire players across the globe. You’ll own the end-to-end experimentation and analytics program behind our gameplay experience—designing A/B tests, choosing the right statistical methods, and building the dashboards and pipelines that make results trustworthy and actionable. You’ll work cross-functionally with Product, Marketing, Data Engineering, and Leadership to drive retention and monetization. Responsibilities Help Refine the Experimentation Pipeline: define the roadmap, write pre-analysis plans, run power/MDE estimates, set guardrails, and ensure clean randomization & exposure. Build from scratch: event/metric definitions, bucketing & assignment, SRM checks, data quality monitors, statistical methods and reproducible analysis pipelines (versioned, code-reviewed). Analyze large, complex gameplay datasets to uncover opportunities that improve gameplay, boost retention, and increase monetization. Develop and maintain dashboards (Looker preferred) and recurring reports that surface KPIs, experiment outcomes, and cohort/DoW/hour seasonality. Partner across the org to translate findings into product changes; quantify impact and close the loop post-launch. Mentor analysts and up-level experimentation and data literacy across teams; document standards and best practices. Requirements 2+ years of hands-on analytics experience (gaming/consumer product a plus) with a track record of leading A/B tests end-to-end. Expert SQL over large/complex schemas; comfort with window functions and performance tuning. Proficiency in Python or R for statistical analysis and notebooks Strong grasp of experimental design & statistical inference: power analysis, MDE, multiple testing control, variance reduction, non-parametrics, and modeling for low-count data (Poisson/Binomial). Experience building or operationalizing dashboards (ideally Looker) and turning metrics into decisions. Excellent communication: can turn complex analysis into crisp, actionable guidance for stakeholders. Curiosity and product sense; bias to measure, learn, and iterate. Nice to have Experience with BigQuery (or similar cloud warehouses) and orchestration (Airflow/Composer). Causal inference methods (DID, synthetic control) and uplift modeling. Monte Carlo simulation for test planning and sensitivity analysis.

Responsibilities

You will own the end-to-end experimentation and analytics program behind our gameplay experience, including designing A/B tests and building dashboards. Additionally, you will analyze large datasets to uncover opportunities for improving gameplay and increasing monetization.