Marketing Analyst

at  WillowTree

WHO WE ARE

WillowTree is a leading digital consultancy that partners with the world’s most admired brands to orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs.
Our services include digital strategy consulting, product development, brand and experience design, digital marketing, and data and AI services. WillowTree’s client roster spans industries and growth stages, including T-Mobile, Marriott, Allianz, Dexcom, PepsiCo, Brightline Trains, Synchrony Financial, Domino’s, and Dairy Queen. Check out how we have impacted our clients’ digital portfolios over the years.
In January 2023, WillowTree was acquired by TELUS Digital Experience (Symbol: TIXT), a leading provider of next-generation digital customer experience (CX) solutions for global and disruptive brands. The combined firm brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose — including mobile apps, websites, voice UI, chatbots, email, customer service agents, and retail associates.

QUALIFICATIONS

• 3+ years of professional experience developing and executing a marketing and analytics strategy for clients and/or digital products
• You’ve worked directly with external clients to understand high-level business goals and guide an analytics process
• Demonstrated understanding of relational databases and utilizing SQL to interpret data on an enterprise level
• You have constructed user-friendly dashboards and have an advanced enterprise-level knowledge of data visualization and analytics platforms like Google Data Studio, Tableau, Amplitude, Mixpanel, etc
• You’ve partnered with cross-functional teams
• You’re empathetic to client needs and can help find solutions if problems arise
• Experience successfully developing and leading multi-phase projects with diverse stakeholders
• Experience leading digital, multi-channel marketing and analytics and familiarity with session data and marketing campaign metrics
• Excellent written and verbal communication skills
• Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
• You can present complex ideas to clients and team members in a compelling and energetic way

• Analyze integrated marketing performance by audience segment and make adjustments to optimize user dashboards, customer experience, personalization, and relevance
• You’ll be a data advocate who can both articulate and demonstrate the value of data to clients and multidisciplinary project teams (e.g. engineers and designers) and can use data and reporting to guide digital campaign and product strategies
• Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics and data reporting to demonstrate ROI
• Develop multi-channel marketing strategies to improve engagement, conversion and retention metrics, using tools like Braze, Segment, and mParticle.
• Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholders
• You’ll coach project teams and mentor the Growth team to ensure client success
• Lead discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks
• Travel to client offices as needed (10%)