ABOUT US

At Infinity Marketing, we are growth-obsessed problem solvers who know great marketing moves the needle — and strong collaboration keeps it there. To our clients, we’re problem solvers, growth drivers, and brand advocates. To each other, we’re cheerleaders, sounding boards, and collaborators. We are a team of thinkers, connectors, and doers on a mission to make a difference for our clients. We believe in the power of collaboration, communicating without egos to cultivate momentum, unearth ideas and foster meaningful relationships built on trust. We believe that great marketing propels business forward and great partners show you just how far you can go. Come be a part of the Infinity crew and see why we’re better together.

QUALIFICATIONS

• Bachelor’s or Master’s degree in Marketing, Statistics, Data Science, Business Analytics, or a related field or experience.
• 7+ years of experience in marketing analytics, data analysis, or related roles within a marketing/advertising agency or similar environment.
• Proven ability to translate data into actionable insights and strategies that drive business outcomes, with a thorough understanding of marketing measurement KPIs (conversions, CPA, ROI).
• Demonstrated experience working with Tableau, Salesforce, Adobe Analytics, Power BI, Microsoft Access or other reporting and database systems. Experience with Adverity a plus.
• Tagging & tracking experience via Google Tag Manager or similar. GA4 experience preferred.
• Strong understanding of digital marketing channels, including SEO, PPC, email marketing, and social media. Familiarity with CRM and marketing automation platforms is a plus.
• Excellent communication and presentation skills, with the ability to simplify complex data for various audiences.
• Experience managing and developing high-performing teams.
• Expert in visualizing and analyzing data
• Knowledge of Microsoft Office products (Particularly Excel)
• Identifies opportunities and issues
• Able to synthesize complex information
• Conflict manager
• Honed self and social awareness skills
• Fundamental organizational awareness

JOB PURPOSE

The Marketing Analytics Director will play a critical role in developing and overseeing the agency’s marketing analytics strategy, driving the growth and evolution of the analytics service line. This leader will be responsible for translating complex data into actionable insights that inform marketing campaigns, optimize performance, and drive business growth for both our agency and our clients. The ideal candidate will have a deep understanding of marketing metrics, advanced analytics tools, and the ability to clearly communicate data-driven stories, while leading the analytics team and fostering client relationships.