At Optimizely, we’re on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.
We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.
At our core, we believe work is about more than just numbers - it’s about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the “One Optimizely” spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.
Join us and become part of a company that’s empowering people to unlock their digital potential!
To get a sneak peek into our culture, find us on Instagram: @optimizely

INTRODUCTION

Optimizely is seeking an experienced Marketing Analytics Lead, to join our Data Services function. This role will be critical to helping optimize our decision-making abilities across the Marketing domain.
This position will be responsible for leading domain analysis creation, providing best in class insights and proposals for change, designing solutions and working cross-functionally to implement process and change within the organization.

KNOWLEDGE AND EXPERIENCE

• 5+ Years of professional experience
• 3+ Years of experience of Marketing Ops/ RevOps at a SaaS company experience
• Demonstrated familiarity with intent data (6sense), sales engagement platforms (Outreach, Salesloft, Gong), and conversational analytics
• Proficiency in SQL and at least one statistical programming language (Python, R, etc.)
• Experience with marketing platforms (Google Analytics, Salesforce, Marketo, etc.)

Behavioural Expectations

• Strong background in bringing data to life for decision makers
• Skilled in interfacing with teams, enabling data literacy, and upskilling team members
• Ability to work in a fast-paced and ever-changing environment.
• Mindset of continuous improvement, self, systems, processes
• Ability to identify work that supports company objectives and maintain focus on business outcomes.
• Honesty when things go wrong (they will), and a plan to prevent the same thing from happening again.
• Problem solving mindset (we don’t look to blame, but to prevent future mistakes)
• You create your own experiments to find solutions or answer questions, or you do research to find answers.
• Transparent communication: status of work in flight, creating documentation of current state.
• Maintain intellectual and emotional curiosity.
• Self-managed work/personal life balance
• Diplomacy, negotiation, and development of complex relationships
• You teach yourself new skills and systems.

EDUCATION

Bachelor’s degree in a quantitative field (e.g., Mathematics, Statistics, Computer Science, Economics) or equivalent experience.

• Data-Driven Action Requirements: Leverage large-scale marketing performance data using advanced analytics and data science techniques (e.g., predictive modeling, segmentation, regression analysis) to identify actionable insights.
• Drive digital, web, demand and pipeline analytics.
• Build and refine predictive and diagnostic models to support forecasting, targeting, and optimization strategies.
• Partner with, Sales, Customer Success and Product teams to implement data-informed actions and measure impact.
• Ensure data integrity, relevance, and timeliness by collaborating with data engineering and analytics teams to define and evolve measurement frameworks and KPIs.
• Storytelling Requirements: Develop clear, compelling, and audience-appropriate narratives that explain the “why” behind marketing performance trends.
• Translate technical data findings into business-relevant insights that resonate with executive, marketing, and cross-functional stakeholders.
• Use visual storytelling techniques, including dashboards and data visualizations, to enhance understanding and engagement.
• Frame insights in the context of strategic goals, highlighting opportunities, risks, and recommendations with clarity and influence.
• Stakeholder/Leadership Engagement: Partner with the SVP of Demand Generation and global Marketing/SDR leaders to ensure the Marketing department focuses on the right metrics and improves KPIs.
• Process Optimization: Spearhead quarterly initiatives to enhance the Marketing team’s efficiency, scalability, and performance. This encompasses pipeline and channel analysis and supporting the design of the SDR Book of Business.
• Cross-Functional Collaboration: Act as a strategic partner to Marketing, Sales, Product, Finance and IT teams to align initiatives and streamline customer experiences.