Division Overview:
Acrotech Biopharma Inc. was formed as a global platform to commercialize innovative proprietary medications. The company aims to launch scientifically advanced products to address unmet needs and deliver value to patients as well as all healthcare stakeholders. Acrotech aspires to be a patient focused, research-based organization that strives to launch treatments which are accessible to patients that need them.
Acrotech is expanding! Our company focuses on three key areas: oncology, dermatology, and biosimilars. Acrotech currently markets a portfolio of 5 oncology products including 2 of the leading products in Peripheral T-Cell Lymphoma (PTCL), a rare and aggressive blood cancer. Acrotech recently submitted an NDA for a novel dermatology product. We are also preparing to launch a novel treatment for chemotherapy induced neutropenia (CIN). Our business development team is actively looking for additional products to accelerate our growth. This is an exciting time for Acrotech and we are looking for talented people to grow with our organization. You won’t be just a number, but a key contributor who will make significant impact to our organization and the patients we support.
Job Overview :
The Director, Marketing and Access Strategy will report to the AVP of Marketing and be the marketing and access lead for Ryzneuta. Your primary responsibility is to drive the successful launch and growth of the brand by developing strategies and tactics to optimize access, reimbursement, and coverage. You will partner closely with the Corporate Accounts and Trade Team. Additionally, you will contribute to the development of HCP marketing strategies by mentoring and partnering with the Ryzneuta Product Manager.

Responsibilities:

• Develop and execute the overall market access plan including creating and refining strategies and tactics to optimize coverage, pricing, reimbursement, and distribution across channels and key stakeholders including payors (Commercial, Medicare, VA/DoD), GPOs, corporate accounts.
• Create a compelling value proposition by translating clinical and economic data into messages and materials that highlight the value of Ryzneuta to financial decision makers and other stakeholders at payor, IDN and customer level.
• Partner with Medical to generate relevant HEOR data and economic models that optimizes payor coverage and formulary inclusions.
• Collaborate with Corporate Accounts and Trade Team to ensure alignment and execution of the market access plan.
• Provide input into development of annual brand plans to ensure access strategies and tactics are prioritized and aligned.
• Keep abreast of market access landscape (policies, trends, etc.) and pro-actively communicate the impact to senior management while ensuring integration of that knowledge into strategic plans.
• Ensure all projects are completed on time and within budget.
• Manage patient and reimbursement support services.
• Develop access resources and materials (personal/non personal) that support both the field based corporate accounts and sales teams.
• Ability to pivot based on insights gathered from market research, ad boards, and analytics.
• Provide expert input into pricing and contracting strategy in buy and bill, Part B and SP environments.
• Effectively develop and manage the market access budget.
• Participate in any special projects as assigned.

The ideal candidate will have experience in access strategy/payor marketing, preferably in biosimilars, oncology/rare disease, with a deep understanding of how to successfully engage with payors and providers. Having HCP marketing experience will also be helpful. Finally, the candidate must have a track record of growing brands and portfolios.

Qualifications - Skills & Requirements:

• BA/BS degree in business, science, or other related discipline.
• 8-10 years of pharma experience with 3-5 years in Market Access
• 1-2 years of HCP Marketing is a plus
• Must have launch experience ideally in both the branded and biosimilar marketplace
• Experience working in cross functional matrix environments
• Experience leading agency partners
• Demonstrated strategic thinking, presentation skills, attention to detail, and organizational skills.
• Proven ability to collaborate and communicate effectively with others including senior leaders.
• Must be innovative and proactive with demonstrated track record of completing projects with minimal supervision.
• Must be comfortable in a start-up environment where priorities can change rapidly.
• Must have a strong knowledge of US Regulatory/Compliance guidelines that govern pharmaceutical promotion.
• Proficient with MS Office Suite.
• The role will be based at Acrotech Headquarters in East Windsor, NJ with one (1) day a week remote.
• Ability to travel up to 30%.

Education & Experience:

• BA/BS degree in business, science, or other related discipline.
• 8-10 years of pharma experience with 3-5 years in Market Access
• 1-2 years of HCP Marketing is a plus
• Must have launch experience ideally in both the branded and biosimilar marketplace
• Experience working in cross functional matrix environments
• Experience leading agency partners
• Demonstrated strategic thinking, presentation skills, attention to detail, and organizational skills.
• Proven ability to collaborate and communicate effectively with others including senior leaders.
• Must be innovative and proactive with demonstrated track record of completing projects with minimal supervision.
• Must be comfortable in a start-up environment where priorities can change rapidly.
• Must have a strong knowledge of US Regulatory/Compliance guidelines that govern pharmaceutical promotion.
• Proficient with MS Office Suite.
• The role will be based at Acrotech Headquarters in East Windsor, NJ with one (1) day a week remote.
• Ability to travel up to 30%.

Physical Requirements: OFFICE POSITION - While performing the duties of this job the employee is required to: •Stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment •Specific vision abilities required by this job include close vision requirements due to computer work •Light to moderate lifting is required •Moderate noise (i.e. business office with computers, phone, and printers, light traffic). •Ability to sit at a computer terminal for an extended period of time Sedentary work Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. Additional Physical Requirements: Sitting 5-8 Hours Blood/Fluid Exposure Risk: Category III: Tasks involve no exposure to blood, body fluids or tissues. Category I tasks are not a condition of employment

• Develop and execute the overall market access plan including creating and refining strategies and tactics to optimize coverage, pricing, reimbursement, and distribution across channels and key stakeholders including payors (Commercial, Medicare, VA/DoD), GPOs, corporate accounts.
• Create a compelling value proposition by translating clinical and economic data into messages and materials that highlight the value of Ryzneuta to financial decision makers and other stakeholders at payor, IDN and customer level.
• Partner with Medical to generate relevant HEOR data and economic models that optimizes payor coverage and formulary inclusions.
• Collaborate with Corporate Accounts and Trade Team to ensure alignment and execution of the market access plan.
• Provide input into development of annual brand plans to ensure access strategies and tactics are prioritized and aligned.
• Keep abreast of market access landscape (policies, trends, etc.) and pro-actively communicate the impact to senior management while ensuring integration of that knowledge into strategic plans.
• Ensure all projects are completed on time and within budget.
• Manage patient and reimbursement support services.
• Develop access resources and materials (personal/non personal) that support both the field based corporate accounts and sales teams.
• Ability to pivot based on insights gathered from market research, ad boards, and analytics.
• Provide expert input into pricing and contracting strategy in buy and bill, Part B and SP environments.
• Effectively develop and manage the market access budget.
• Participate in any special projects as assigned