Be part of the beginning –
Balmaud is a true Highland Single Estate Distillery, where every part of the whisky making journey happens in one place. Built in 2024 by the family who has farmed the land for generations. The family run distillery is set amongst the fields where the malting barley is grown and powered by green energy produced on the farm. Now with a team of skilled craftsmen, producing a new Single Malt Scotch Whisky alongside our small batch craft Gin.
We are looking for passionate people to join us as we create a new whisky legend – where everyday’s work shapes a legacy that will ensure for decades.

WHAT WE REQUIRE

We are seeking an ambitious, passionate and experienced Marketing and Brand Manager to join our team. The ideal candidate will be a creative, organized individual with a strong background in marketing and brand management responsible for developing and executing strategies that resonate with our target audience. This role requires a strong understanding of market trends, consumer behaviour, and effective marketing techniques. Candidate will be responsible for developing and executing marketing strategies and managing the relationships between our sales teams and other key stakeholders. This position will involve developing and deploying promotional plans, marketing campaigns, and POS initiatives that are aligned with our overall marketing strategy. The Marketing and Brand Manager will play a crucial role in enhancing our brand’s visibility and ensuring consistency across all platforms.
This is a newly created role that will lead our key markets. It’s a highly entrepreneurial opportunity at the forefront of managing how we grow nationally and globally. You’ll be responsible for adapting global strategies into locally resonant marketing plans that spark engagement, accelerate performance, and elevate the brand across diverse channels.

EXPERIENCE

• 5+ years of experience in experience in a sales, marketing, or brand management role with a proven track record of driving success
• Strong skills in social media management and marketing strategies are required.
• Demonstrated ability in conducting market research and analysis to drive informed decision-making.
• Familiarity with public relations practices is advantageous.
• Proficiency in creative software is preferred for creating compelling visual content.
• You will need excellent communication skills, an eye for detail, and the ability to work effectively in a fast-paced environment.
• Previous experience working within the whisky or drinks sector is an advantage.
• Ability to capture content in alignment with brand is an advantage.
  If you are passionate about building brands and have a keen eye for detail, we encourage you to apply for this exciting opportunity as our Marketing and Brand Manager.
  Job Types: Full-time, Permanent
  Pay: From £50,000.00 per year

Ability to commute/relocate:

• Turriff AB53 5PT: reliably commute or plan to relocate before starting work (preferred)

Experience:

• Marketing: 5 years (required)

Work Location: In perso

• Develop and implement comprehensive branding strategies to elevate the brand’s presence in the market.
• Manage social media platforms, creating engaging content that aligns with the brand’s voice and objectives.
• Manage the relationship with the design agencies.
• Conduct market research to identify trends, consumer insights, and competitive analysis to inform product management decisions.
• Collaborate with cross-functional teams including marketing, sales, and product development to ensure cohesive branding efforts.
• Oversee public relations initiatives to enhance brand reputation and manage external communications.
• Manage the relationship with the PR agencies.
• Create visually appealing marketing materials that reflect the brand’s identity.
• Analyse campaign performance metrics to assess effectiveness and make data-driven recommendations for improvement.
• Manage relationships between sales teams and key stakeholders in the retail and on-trade channels.
• Develop and execute trade marketing strategies that align with the company’s overall marketing strategy.
• Manage relationships between sales teams and key stakeholders in the retail and on-trade channels.
• Create promotional plans, trade marketing campaigns, and POS initiatives.
• Monitor and report on the effectiveness of trade marketing strategies.
• Work with cross-functional teams to ensure efficient execution of plans.
• Ensure compliance with applicable laws and regulations.
• Develop and maintain relationships with key industry partners.
• Manage budgets for marketing and brand activities.