Marketing and Brand Manager, Ford Energy at Ford Motor Company

Dearborn, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

24 Sep, 26

Salary

218100.0

Posted On

26 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Marketing Communications, Value Proposition Development, Stakeholder Management, Technical Translation, Strategic Thinking, BESS Architecture Knowledge, Battery Chemistry Knowledge, Inverter Integration, Energy Management Software, Cross-functional Collaboration, Market Analysis, Corporate Alignment, Narrative Development, Scaling Business Units

Industry

Motor Vehicle Manufacturing

Description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. Ford Energy is a newly formed, wholly-owned subsidiary of Ford Motor Company dedicated to accelerating U.S. energy independence. Leveraging Ford’s century of manufacturing excellence and world-class battery energy storage systems (BESS) technology, Ford Energy designs, manufactures, and services grid-scale and commercial DC battery energy storage systems (BESS). Ford Energy is uniquely positioned to capture the growing demand for reliable, US-built energy storage systems. We are not just building batteries; we are building the infrastructure for the next generation of the American grid. Why Ford Energy? At Ford Energy, you have the backing of an industrial manufacturing powerhouse with the agility of a dedicated energy startup offering industry leading technology. We offer a competitive compensation package including performance-based bonuses, Ford vehicle discounts, and the opportunity to shape the energy strategy of one of the world's most iconic brands. In this position... We are seeking a visionary and technically fluent Marketing Manager as a key leader for our communications and marketing team. You will be responsible to outline a brand strategy for Ford Energy and its products consistent with our overall company vision – considering customers, government, suppliers, parent company and our workforce. You will bring this strategy to life from parent company alignment to grass-roots execution and marcomms. The ideal candidate has experience leading brand and marketing work in the energy industry, ideally in energy storage products, spanning a wide variety of stakeholders in a complex environment. The best candidate will thrive on translating technical specifications into compelling value propositions while navigating the unique landscape of a start-up-like, high-growth business unit within a larger corporation. This position will partner closely with the Ford Energy Sales team.

Responsibilities

The role is responsible for outlining and executing a comprehensive brand strategy for Ford Energy and its battery energy storage systems. This includes translating technical specifications into compelling value propositions and aligning marketing efforts across various stakeholders and the parent company.