COMPANY OVERVIEW:

FifthColor is a strategic creative agency committed to elevating brands through purposeful design and clear communication. We believe great brands aren’t just seen they’re felt. That’s why we build experiences that speak to people, not just markets. From strategy to storytelling, design to development, we help businesses find their voice and use it with confidence.
Our team is a blend of thinkers, makers, and dreamers united by a shared belief that bold ideas, beautifully executed, can change everything. Headquartered in Sheboygan Falls, WI, we create with heart and hustle. Because when you care deeply, you create differently.

POSITION OVERVIEW

As FifthColor’s Marketing & Brand Strategist, you’ll be the architect behind how the world sees us. This role is equal parts storyteller, strategist, and brand guardian. You’ll translate bold business goals into compelling narratives and integrated campaigns that spark interest, build trust, and drive demand.
The strategist develops messaging frameworks, campaign plans, and sales enablement materials that strengthen awareness, build credibility, and generate demand for FifthColor’s services and SaaS products.
Reporting directly to the VP of Integrated Marketing, you’ll lead the charge in defining our voice, refining our message, and amplifying our presence across every channel. Whether it’s crafting a high-impact campaign, guiding our social strategy, or aligning with sales to fuel growth you’ll be the connective tissue between vision and execution.
If you thrive on clarity, creativity, and collaboration, and you’re ready to make a brand unforgettable, this is your stage.

QUALIFICATIONS:

• 3–5 years of experience in brand strategy, integrated marketing, or communications (agency experience preferred)
• Strong understanding of both B2B and B2C marketing landscapes
• Exceptional writing, storytelling, and presentation skills
• Proven ability to manage multiple projects and provide leadership to a small team
• Prior experience with Google Analytics required
• Preferred experience with: HubSpot or other CRM, Meta Business Suite & LinkedIn Campaign Manager, Canva or Adobe Creative Suite

SOFT SKILLS & CULTURE FIT:

Strategic thinker who balances big-picture vision with tactical execution

• Thrives in a collaborative, fast-paced agency environment
• Comfortable leading, mentoring, and rolling up sleeves when needed
• Passionate about brand building and creative problem-solving

• Define and evolve FifthColor’s brand positioning, messaging, and creative direction
• Develop integrated marketing campaigns aligned with company goals and growth targets
• Oversee content, social media, and PR activities, providing strategic direction and prioritization
• Collaborate with leadership and sales teams to ensure marketing efforts support business development
• Track key performance indicators (KPIs) and report on the effectiveness of campaigns, content, and PR initiatives
• Ensure brand consistency across internal and external communications