SUMMARY:

The Marketing & Branding Specialist will play a key role in elevating the visibility and reputation of the 103-year-old historic Morris Performing Arts Center and its exciting new expansion, the Raclin Murphy Encore Center. This position will lead the strategic marketing efforts for Broadway productions, South Bend Symphony shows, concerts, comedy shows, special events, private rentals, and community programming. The Marketing & Branding Specialist will execute creative marketing campaigns, manage digital and traditional advertising, oversee branding consistency, drive audience engagement across multiple platforms, and develop a strategic community outreach plan to improve our target audience diversity metrics.
As a leader and employee of the City of South Bend, you are called upon to serve in a manner that supports Our Core Values: Excellence, Accountability, Innovation, Inclusion, and Empowerment as you carry out our primary employee expectations: Champion Values & Organizational Pride, Champion Operational Excellence, Make Sound Decisions, Embrace Coaching and Accountability, Communicate with Excellence, Value Diverse People and Perspectives, Embrace Personal Development, Exhibit a Positive Attitude and Own Your Health, Wellness & Safety
Key Responsibilities:

QUALIFICATIONS & SKILLS:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 3-5 years of experience in marketing, branding, or event promotion, preferably in the entertainment or performing arts industry.
• Strong knowledge of digital marketing, social media, SEO, paid advertising campaigns, and analysis reporting
• Experience managing email marketing platforms (Mailchimp, Constant Contact, etc.) and website content.
• Proficiency in graphic design tools (Canva, Adobe Suite, InDesign, etc.) is a plus.
• Excellent copywriting and storytelling skills with the ability to tailor messaging for diverse audiences.
• Strong project management skills with the ability to juggle multiple campaigns and deadlines.
• Passion for the arts, live entertainment, community, and historic venues.

Please refer the Job description for details