Marketing and Business Development Executive

at  GRAVITA

We’re Gravita: the accountants fuelling ambitious businesses. We’re a top 30 accounting firm working with entrepreneurs and businesses to help them achieve their goals, and make an impact in the world.
We’re growing fast and are bringing like-minded advisors together to form a full-service tech-enabled accounting partner for thousands of SMEs. Our team use their incredible expertise alongside intuitive technology to help businesses and entrepreneurs plan better and grow faster.
Our mission is to become the UK’s leading tech-enabled accounting firm for SMEs. We have ambitious goals and our high-calibre team work hard to achieve them. We are one team with one agenda, working collaboratively in a respectful environment to deliver a great service to our clients. So if you join us, you’ll not only be working on exciting client challenges, you’ll also be helping us shape the future of accounting.

QUALIFICATIONS, KNOWLEDGE & EXPERIENCE:

• Proven experience in a growth focused business in a sales, BD or Marketing role
• Able to work with stakeholders at varying levels of seniority and support them (with central marketing team) to develop ideas and campaigns
• Organized and structured approach to running campaigns
• Excellent interpersonal skills across all methods of communication
• Comfortable producing copy for a variety of mediums
• Ability to present to a variety of internal audiences, to include board members

THE ROLE

This role will be responsible for driving and delivering marketing plans. It will be broad in nature, reporting into our London based Marketing team, working closely with them to translate Gravita’s marketing strategy and new business processes locally. This will include many aspects of marketing from writing copy, running events, developing CRM data and support with sales pitches, and will likely also include sector ownership nationally for education and charities.
This is an exciting role for an independent person looking to deepen and develop broad marketing and sales experience, and requires an ability to represent the broader marketing team at a local level.

KEY RESPONSIBILITIES:

• Brand: Support the team, office and local events and activity with necessary branded materials, adhering to the Gravita values and following brand guidelines
• Content: Write relevant articles/presentations for key sectors/local activity and support partners with tender documents, using Gravita’s templates
• Data and reporting: Work with data team to keep our CRM updated with client data, new prospects and introducer contact details
• Networking events and building relationships: Identify relevant conferences/events for team to attend to drive high quality prospects and develop relationships with introducers, and be prepared to attend some events with team
• Office events: Plan, execution and follow up of seminars/events in the office
• Sectors: Lead one/two of Gravita’s key sectors from this office (which compliments the office’s clients and partners’ expertise) and work closely with the partners and central marketing team to develop campaigns including:
• Articles
• Videos/maybe podcasts
• Short form and long form emails
• Social media posts
• One pagers
• Direct mail
• Webinars/events