Marketing and Communications Lead (Insurance Tech) at IRECRUITERS AFRICA

, Osun State, Nigeria -

Full Time

Start Date

Immediate

Expiry Date

24 Jul, 26

Salary

1400000.0

Posted On

25 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic marketing, Branding, Leadership, Team-building, Digital marketing, Growth marketing, Communications, Public relations, Influencing, Negotiation, Creativity, Innovation, Agility, Adaptability, Data analytics, Performance marketing

Industry

Staffing and Recruiting

Description

Location – Lagos (Island) Job Type: Full-time Work Mode: Hybrid About Company – Our client is one of the foremost Insurtech companies in Africa. The company is seeking to hire a result-driven Marketing & Communications Lead who will drive the strategic vision for branding, marketing, and communications to amplify the company’s mission, accelerate customer acquisition, and strengthen their position as a leading Insurtech innovator in Nigeria. The ideal candidate will bring high-impact leadership, combining strategic foresight with creative execution and data-driven decision-making. S/he will be responsible for elevating the brand presence, engaging key stakeholders, and driving measurable business growth in a competitive and evolving market. Key Responsibilities: Strategic Leadership & Brand Management § Develop and execute an integrated marketing & communications strategy aligned with business objectives, ensuring consistency across all touchpoints. § Define KPIs, success metrics, and reporting frameworks to measure the impact of marketing and communications initiatives. § Position the company as a thought leader in African Insurtech through compelling storytelling, PR, and strategic partnerships. Digital & Growth Marketing § Oversee performance marketing, including SEO, paid media, email campaigns, and social media, to drive customer acquisition and retention. § Optimize website UX, content strategy, and conversion funnels to enhance lead generation and brand engagement. § Leverage data analytics to refine campaigns, improve ROI, and identify growth opportunities. Stakeholder & Public Relations § Lead media relations, securing coverage in top-tier African and global tech, finance, and business publications. § Manage crisis communications and ensure brand reputation is protected and strengthened. § Collaborate with product, sales, and executive teams to align messaging and amplify key initiatives. Team Leadership & Cross-Functional Collaboration § Build, mentor, and lead a high-performing marketing & communications team. § Partner with design, product, and growth teams to develop compelling campaigns, content, and go-to-market strategies. § Foster a culture of innovation, agility, and creativity within the team. Requirements § Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA or advanced degree a plus). § 5+ years in marketing, communications, or brand management, preferably in fintech, Insurtech, or high-growth startups. 2+ of these years must be in a leadership position. § Proven success in developing and executing multi-channel marketing strategies (digital, PR, events, etc.). § Experience working with a marketing agency is highly valued. § Strong data-driven mindset with expertise in performance marketing, analytics tools, and CRM platforms. § Exceptional storytelling, writing, and presentation skills—able to distill complex ideas into compelling narratives. § Experience managing media relations, influencer partnerships, and PR campaigns in Africa. § Leadership experience with a track record of building and scaling teams. Key Performance Indicators (KPIs): § Brand awareness & positioning § Lead generation & customer acquisition § Digital marketing performance § Client retention & engagement § Team & operational efficiency § PR & thought leadership Skills & Competencies: § Strategic marketing & branding § Leadership and team-building skills. § Digital & growth marketing. § Communications & PR. § Influencing & Negotiation. § Creativity & Innovation. § Agility & Adaptability. Benefits Compensation: Base Pay is N1,000,000 – N1,400,000 Monthly net + other interesting benefits

Responsibilities

The Marketing and Communications Lead will develop and execute integrated strategies to drive brand presence, customer acquisition, and thought leadership. They will also manage performance marketing, public relations, and lead a cross-functional team to achieve business growth.