Marketing and Communications Manager

at  New London Architecture

Marketing and Communications Manager, NLA
NLA – London’s built environment community is looking for an exceptional Marketing Manager to join our team. This is a great opportunity for an experienced social media and digital content enthusiast, working as a key member in a close team on a variety of creative and interesting activities.

Required experience and skills:

• Track record of conceptualising and seeing through social media and marketing campaigns across different platforms under a busy schedule
• Experience adapting digital campaigns for different audiences
• Line management responsibility
• Excellent visual eye
• Strong copywriting skills
• Clear interest in the built environment, architecture and/or design
• Excellent written and spoken English
• Ability to work under pressure and in a fast-paced environment
• A proactive team player
• Enthusiastic and willing to undertake other tasks and learn new skills
• Ability to work to tight deadlines with a can-do attitud

We are looking for an organised and motivated Marketing Manager to provide a critical level of support to the team across a wide range of tasks.
You will strategise and oversee social media platforms and feeds across NLA’s busy calendar of programmes, including but not limited to Don’t Move, Improve!, NLA research and Events, the London Festival of Architecture, and One City – an influencer-style platform promoting the City of London to its young working audience (132k followers on Instagram; 19.5k followers on TikTok).
You’ll work closely with a content creator to drive video engagement across brands, and oversee the copywriting of marketing coordinators in order to meet ambitious KPIs across different platforms. You’ll also explore commercialisation opportunities across different social media platforms of each NLA project.
NLA is proud to support flexible working in a relaxed and stimulating environment. We believe in giving our staff freedom and trust in order to bring out the best in them. You can work flexibly from our City of London office, our City of London gallery, and remotely.

Tasks include:

• Work with the Head of Communications and Marketing Manager to create social media campaigns that support major projects across NLA and its family of brands;
• Strategise for and track growth and engagement across the different social media platforms within the organisation.
• Curate the One City Instagram feed with daily static photos, and work with a Content Creator to brainstorm and produce regular Reels;
• Oversee the One City TikTok page (~20k followers);
• Work with City businesses and stakeholders and provide regular updates on content coverage for One City;
• Work with freelancers for additional photography and videography needs across the business;
• Consistently analyse and report on social media formats, platforms and campaigns;
• Explore commercialisation opportunities for social media;
• Contribute to team brainstorms and generate ideas for content, brand initiatives and campaigns.
• Line Management responsibility for one Marketing and Communications Coordinator.

Reports to: Head of Communications
What we are looking for
You will be a creative self-starter with a passion for social media, marketing and London’s culture and built environment. This is a great role for a talented, creative marketeer with experience working across social media. You will thrive in a fast-paced, stimulating environment, and share our team’s core values by always being informed, rigorous, collaborative and responsive in everything you do.

Required experience and skills:

• Track record of conceptualising and seeing through social media and marketing campaigns across different platforms under a busy schedule
• Experience adapting digital campaigns for different audiences
• Line management responsibility
• Excellent visual eye
• Strong copywriting skills
• Clear interest in the built environment, architecture and/or design
• Excellent written and spoken English
• Ability to work under pressure and in a fast-paced environment
• A proactive team player
• Enthusiastic and willing to undertake other tasks and learn new skills
• Ability to work to tight deadlines with a can-do attitude

Not essential, but appreciated:

• Experience with photography
• Experience using Premiere Pro, Photoshop and other Adobe software
• Experience working in art, design or the built environment industry