Marketing and Digital Communications Traineeship [GRIT@Gov] at Public Service Division

, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

06 Feb, 26

Salary

0.0

Posted On

08 Nov, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Creation, Copywriting, Digital Marketing, Website Development, UX Design, User Research, Brand Implementation, Visual Coordination, Digital Analytics, Performance Optimisation, Collaboration, Communication, Attention to Detail, Campaign Planning, SEO, Documentation

Industry

IT Services and IT Consulting

Description

[What the role is] The trainee will play a key role in the comprehensive revamp of the People's Association Corporate Website on the Isomer Next platform, to better position the website as a key touchpoint to amplify PA’s key narratives and touchpoints. This position offers extensive exposure to website development, digital content creation, and integrated marketing strategy. [What you will be working on] 1. Content Creation & Copywriting: Develop website copy that aligns with PA's brand voice and messaging strategy Create content for various digital touchpoints including landing pages, campaign microsites, and promotional materials Collaborate with stakeholders to transform technical information into accessible, user-friendly content Conceptualise and design visual assets to build engaging content and enhance the depth of storytelling Support content localisation efforts for diverse community engagement 2. Integrated Marketing Campaigns: Assist in developing and implementing integrated marketing communication strategies for campaigns, harnessing the website as a key channel Support thematic campaign planning including content calendars, messaging frameworks, and channel strategies Coordinate cross-platform content distribution to maximise campaign reach and engagement Analyse website performance metrics and provide insights for future campaign planning Collaborate with internal teams to align website content with broader marketing objectives 3. User Experience Enhancement & Website Development: Support website architecture planning and information hierarchy development Ensure content structure supports optimal user engagement and conversion Conduct user research and identify areas for improvement in website usability and accessibility Propose and implement UX enhancements aligned with team directions and user needs Develop user journey maps and content strategies that support seamless navigation Collaborate with stakeholder divisions to gather, curate, and incorporate website content Manage content updates ensuring accuracy, relevance, and brand consistency Assist in content migration and quality assurance processes 4. Brand Implementation & Visual Coordination: Work closely with the brand team to implement visual design elements across digital platforms Ensure consistent branding and messaging standards across the website and marketing materials Support the development of brand guidelines for digital content creation Coordinate visual assets and multimedia content integration 5. Digital Analytics & Performance Optimisation: Gain exposure to SEO best practices and website optimisation techniques Support website performance tracking and analysis via WOGAA and other analytics tools Assist in generating insights from user behaviour data to inform content and UX improvements Monitor campaign performance across digital channels and provide recommendations 6. Documentation & Strategic Reporting: Maintain comprehensive documentation of website changes, content updates, and campaign activities Prepare progress reports, performance analyses, and strategic recommendations for stakeholders Support presentation development for senior management and cross-functional teams Document best practices and lessons learnt for future projects [What we are looking for] Relevant tertiary education in Communications, Marketing, Digital Media, or related fields Excellent written and verbal communication skills with strong attention to detail Interest in digital marketing, content creation, and website development Experience in UX design and mapping of user journey would be a plus Strong communication, collaboration and interpersonal skills. Collaborative team player who can work effectively with multiple stakeholders Ability to adapt to a fast-paced and dynamic work environment. http://jobs.careers.gov.sg The Singapore Public Service plays a key role in the economic growth, progress and stability of Singapore by formulating and implementing government policies, as well as providing key public services. Whether you are a fresh graduate joining the workforce or an experienced professional, the Singapore Public Service offers a great variety of job opportunities for you. The work in the Public Service can be broadly categorised into the following sectors: Economic, Social, Security & External Relations, and Administration & Corporate Development. Be part of the team that shapes the future of Singapore. Log on and take your first step towards a career that matters! Need help? Please click here for assistance. Our team will contact you shortly!

Responsibilities

The trainee will assist in revamping the People's Association Corporate Website, focusing on content creation, integrated marketing campaigns, and user experience enhancement. They will collaborate with stakeholders to ensure the website aligns with PA's branding and marketing objectives.