Marketing and Growth Manager at Streamline Services Inc

Durham, North Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

11 Jun, 26

Salary

0.0

Posted On

13 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, Performance Marketing, Budget Management, ROI Optimization, ServiceTitan, PPC, Meta, OTT, Direct Mail, Brand Management, Conversion Optimization, Data Analysis, Vendor Management, Strategy Development, Revenue Growth, Local Marketing

Industry

Construction

Description

Description The Marketing & Growth Manager is responsible for generating profitable demand, strengthening brand presence, and driving measurable revenue growth across all service lines and markets. This is a hands-on leadership role combining strategic direction with active execution. The right candidate must be equally comfortable analyzing performance metrics, building campaigns, identifying unconventional growth opportunities, and collaborating closely with operations and leadership. This role directly impacts revenue, capacity stability, and long-term brand equity. This is not a corporate marketing role. This is a growth-driving, business-impact role. Primary Objective Generate consistent, profitable demand aligned with operational capacity, trade mix goals, and growth initiatives. Success is measured by profitable revenue and business impact, not lead volume alone. Key Responsibilities Strategic & Revenue Leadership • Develop and build upon annual and quarterly marketing plans • Own demand generation strategy by trade and market • Forecast lead flow and revenue contribution • Align marketing efforts with operational capacity and seasonality • Identify growth opportunities by trade, zip code, and customer segment • Manage and optimize marketing budget based on ROI performance and plan Demand Generation & Performance Marketing • Oversee paid media strategy (LSA, PPC, Meta, OTT, radio, direct mail, etc.) • Optimize campaign performance using ServiceTitan data • Improve cost efficiency and acquisition metrics • Drive demand toward high-value job types and ideal customers • Develop seasonal and targeted campaigns Market Expansion • Develop demand strategy for new Drain Division • Support market-entry growth initiatives into new areas • Define success metrics and ramp expectations • Monitor early-stage performance and adjust investments accordingly • Protect core business stability during expansion Local & Gorilla Marketing Leadership • Develop creative, unconventional, high-impact/ disruptive local marketing initiatives • Identify low-cost, high-visibility growth opportunities • Drive community-based brand presence • Leverage partnerships, events, and referral networks • Think beyond traditional digital advertising Brand & Conversion Optimization • Protect and evolve Streamline’s brand voice • Ensure brand consistency across all platforms and touchpoints • Own website performance, messaging, and conversion optimization • Strengthen online reputation and review acquisition strategy Data & Performance Accountability Track, analyze, and report on: • Cost Per Lead (CPL) • Cost Per Booked Call • Customer Acquisition Cost (CAC) • Marketing Efficiency Ratio (MER) • Revenue & Gross Profit by Channel • Average Ticket by Channel • Conversion Funnel Performance Cross-Functional Leadership • Collaborate closely with operations and care center • Align marketing strategy with staffing and capacity constraints • Translate marketing data into business decisions • Build strong internal relationships • Manage vendors, agencies, and creative partners Requirements Required Qualifications (Non-Negotiable) • Marketing leadership experience in the home services/trades industry • Proven track record of driving measurable revenue growth • Hands-on ServiceTitan experience • Deep understanding of demand cycles, seasonality, and trade mix economics • Experience managing performance-driven marketing budgets • Strong analytical and financial mindset • Ability to operate as both strategist and executor Preferred Experience • Experience scaling multi-trade service businesses • Experience launching new divisions or markets • Strong local/grassroots marketing creativity • Experience improving marketing efficiency and acquisition costs • Familiarity with memberships / recurring revenue models Who Will Thrive in This Role We are looking for someone who is: • Commercially minded and revenue-focused • Data-driven and analytically sharp • Scrappy, creative, and resourceful • Comfortable in a fast-moving environment • Operationally aware • Personable, collaborative, and respected internally • Competitive, driven, and accountable Core Value Fit (Essential) We are Dependable, Dedicated, Positive, Process-Driven, Eager to Learn, and Humble. Culture fit matters as much as skillset. Why This Role Matters Marketing at Streamline directly influences: • Revenue growth • Demand stability • Capacity utilization • Trade mix optimization • Brand strength • Long-term business performance This role is central to our next phase of growth. Location Triangle Region, North Carolina (Local market knowledge strongly preferred)

Responsibilities

The Marketing & Growth Manager is tasked with generating profitable demand and strengthening brand presence to drive measurable revenue growth across all service lines and markets. Key duties involve developing annual marketing plans, owning demand generation strategy, overseeing paid media, and identifying unconventional growth opportunities.