Job Title: Marketing and Inventory Manager
Location: Scranton Powersports & Indian Motorcycle of Hartford
Department: Sales & Operations
Reports To: General Manager / Owner
Job Type: Full-Time

JOB SUMMARY:

We’re looking for a strategic and energetic Marketing and Inventory Manager to join our powersports dealership. This role combines creative marketing with inventory oversight to drive sales, optimize stock levels, and enhance customer experience. The ideal candidate is passionate about the powersports industry, understands the buying habits of enthusiasts, and is comfortable balancing front-end branding with back-end logistics.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• 2–4 years of experience in marketing and/or inventory management, ideally in a retail or dealership environment.
• Knowledge of the powersports industry and a genuine interest in motorcycles, ATVs, and related gear.
• Familiarity with DMS systems (e.g., Lightspeed, CDK), as well as tools like Google Analytics, Mailchimp, and Meta Business Suite.
• Strong project management, analytical, and communication skills.

PREFERRED QUALIFICATIONS:

• Experience working in or marketing for a powersports, automotive, or outdoor recreation brand.
• Comfortable shooting/editing video or working with content creators to highlight products and events.
• Experience working with OEM co-op ad programs and manufacturer marketing guidelines.