Marketing and Media Specialist at Parker Fabrication Inc

Morton, Illinois, United States -

Full Time

Start Date

Immediate

Expiry Date

13 Apr, 26

Salary

36.4

Posted On

13 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Creation, SEO, Social Media Marketing, Digital Marketing, Market Research, Data Analytics, WordPress, Shopify, Adobe Creative Suite, Google Analytics, Brand Development, Video Creation, Collaboration, Communication, Task Prioritization, KPI Tracking

Industry

Industrial Machinery Manufacturing

Description

Description MARKETING AND MEDIA SPECIALIST Morton, IL | Marketing Description $27.16 - $36.40 / Hour, Health, Dental, Vision, Life, Disability, 401K, Profit Sharing We are seeking a creative Marketing and Media Specialist to drive our company's online presence and brand visibility. This role requires an individual who can work independently or as part of a team to produce engaging content. The ideal candidate will be responsible for creating content that informs, explains, motivates, and inspires. This role focuses on website management, SEO, web store oversight, and social media marketing. This is a full-time position working 8 hours per day, Monday through Friday. First Shift Schedule: Exact Hours to Be Set at Future Date. Parker Fabrication Inc. is a family-owned company that has proudly served industrial customers since 1989. We provide specialized products and services for industry, built on quality craftsmanship, reliability, and long-term customer relationships. SUMMARY OF RESPONSIBILITIES: Refine, update, and maintain the company website Manage SEO strategy and performance Oversee web store management, including product updates and content Execute social media and digital marketing initiatives Support branding and digital campaigns aligned with company goals Track and report marketing performance metrics REPORTING RELATIONSHIP: Report to your immediate Marketing Manager/Director. SUPERVISORY RESPONSIBILITIES: Aid new hires and colleagues as needed. Requirements EDUCATION: A Bachelor's degree in Marketing, Communications, or a related field is required. EXPERIENCE: 2-5 years of marketing experience is preferred Experience in digital marketing, content management systems, and social media Experience conducting market research, SEO/SEM, data analytics, and planning initiatives Experience with WordPress and Shopify preferred Ability to provide a portfolio of prior projects/initiatives SKILLS / ABILITIES: Essential skills include creating videos, Ability to work in a fast-paced environment while prioritizing tasks and tracking KPIs Proficiency in managing imagery and social media Knowledge of brand development, past ability to drive brand growth Proficiency in software like Adobe Creative Suite and Google Analytics EQUIPMENT USED: Standard office equipment/computers, video recording equipment, and cameras are used. SOFTWARE USED: Google Analytics, Adobe Creative Suite (or similar), CMS Platform, Social Media Management Tools, WordPress, Shopify INTERPERSONAL SKILLS: Collaboration with cross-functional teams and effective communication with supervisors, colleagues, and vendors are essential. PHYSICAL REQUIREMENTS: The role involves prolonged sitting, computer work, and frequent use of hands. Occasionally lifting up to 50 pounds is required. Specific vision abilities, including close vision and the ability to adjust focus, are necessary. WORKING CONDITIONS: The work environment is typical of an office with moderate noise levels. Infrequently the employee will need to work in the production environment to train, gather media materials, etc. PHYSICAL ACTIVITIES | Amount of Time Stand - [Under 1/3] Walk - [Under 1/3] Sit - [1/3 to 2/3] Use Hands to Manipulate, Handle or Feel - [1/3 to 2/3] Reach with Hands and Arms - [Under 1/3] Climb or Balance - [Under 1/3] Stool, Kneel, Crouch or Crawl - [Under 1/3] Talk - [1/3 to 2/3] Hear - [1/3 to 2/3] Taste - [NONE] Smell - [Under 1/3] WEIGHT and FORCE DEMANDS | Amount of Time Up to 10 pounds - [Under 1/3] Up to 25 pounds - [Under 1/3] Up to 50 pounds - [Under 1/3] Up to 100 pounds – [NONE] More than 100 pounds – [NONE] WORK ENVIRONMENT | Amount of Time Wet or humid conditions(non-weather) - [Under 1/3] Work near moving mechanical parts - [Under 1/3] Work in high, precarious places - [Under 1/3] Fumes or airborne particles - [Under 1/3] Toxic or caustic chemicals - [Under 1/3] Outdoor weather conditions - [Under 1/3] Extreme cold(non-weather) - [NONE] Extreme hot (non-weather) - [NONE] Risk of electrical shock - [Under 1/3] Work with explosives - [NONE] Risk of radiation - [NONE] Vibration - [Under 1/3] VISION DEMANDS | Required/Not Required Special vision requirements – [NOT REQUIRED] Close vision (clear vision at 20 inches or less) – [REQUIRED] Distance vision (Clear vision at 20 feet or more) – [REQUIRED] Color vision (ability to identify and distinguish colors) – [REQUIRED] Peripheral vision – [NOT REQUIRED] Depth perception – [REQUIRED] Ability to adjust focus – [REQUIRED]

Responsibilities

The Marketing and Media Specialist will refine and maintain the company website, manage SEO strategy, and oversee web store management. Additionally, they will execute social media and digital marketing initiatives while tracking marketing performance metrics.