QUALIFICATIONS & SKILLS

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field.
• Minimum 4 years’ experience in SEO for e-commerce, preferably in the luxury fashion sector.
• Proven track record of improving organic rankings and traffic.
• Strong knowledge of SEO tools (Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.).
• Experience with Shopify, Magento, or other e-commerce CMS platforms.
• Familiarity with HTML, CSS, and JavaScript for SEO purposes.
• Strong analytical skills with experience in data-driven decision-making.
• Good understanding of social media platforms and email marketing tools.
  Job Type: Full-time
  Pay: AED3,500.00 - AED4,500.00 per month

Language:

• English (Preferred)

1- Search Engine Optimization

• SEO Strategy & Planning
• Develop and implement a comprehensive SEO strategy aligned with Libas Collective’s growth goals.
• Conduct detailed SEO audits for website health, technical issues, and ranking opportunities.
• Monitor competitors’ SEO strategies and identify gaps and opportunities.
• Technical SEO
• Optimize site architecture, internal linking structure, and crawlability to improve indexation.
• Manage technical SEO elements such as canonical tags, robots.txt, sitemaps, schema markup, hreflang, and page speed optimization.
• Collaborate with developers to fix indexing, rendering, and Core Web Vitals issues.
• Monitor and resolve crawl errors, broken links, and duplicate content issues.
• On-Page SEO
• Optimize meta titles, descriptions, header tags, and image alt text for all product, category, and blog pages.
• Ensure keyword mapping and targeting across site pages to avoid cannibalization.
• Improve page content relevance using SEO best practices and structured data for e-commerce.
• Off-Page SEO
• Develop and manage link-building campaigns focused on high-quality, relevant backlinks.
• Build relationships with bloggers, influencers, and luxury fashion publications for brand mentions.
• Content Optimization
• Work closely with the content team to ensure all blogs, collection pages, and landing pages are keyword-optimized and internally linked.
• Develop SEO content briefs for writers and ensure delivery meets search intent.
• Analytics & Reporting
• Track and report SEO KPIs (organic traffic, keyword rankings, conversion rates, CTRs).
• Use Google Analytics, Google Search Console, Ahrefs, and other SEO tools for data-driven decision-making.
• Provide monthly SEO performance reports with actionable recommendations.

2- Marketing, Social Media & Newsletters

• Oversee the creation and scheduling of social media content that aligns with SEO and brand messaging.
• Monitor engagement metrics and adjust strategy to increase reach and conversions.
• Create and send engaging newsletters to our subscriber base with product highlights, new arrivals, and blog features.
• Segment email lists to improve personalization and open rates.
• Support seasonal and product-specific marketing campaigns across digital channels.
• Work with influencers and brand partners to execute collaborative promotions.