Position Overview: This position will be the direct point of contact for everything Social Media and Reputation Management related, but also act as an overall key member of the Marketing & Advertising team. This position will only work for someone with a pro-active attitude with exceptional follow-up and communication skills that isn’t afraid to “get their hands dirty”. Although we work closely as a team, the correct individual must be able to manage their workload independently, and develop a sense of ownership for the projects assigned to their role.

• Social Media Marketing
• Increase overall follower base
• Research and implement successful social media marketing campaigns
• Determine which metrics are best to use in determining the success of a campaign
• Be familiar with blogging, as well as following and interacting with relevant bloggers
• Take a proactive approach to learning about new social media marketing trends
• Assist in training employees about best practices on social media
• Monitor, educate, and train all social media accounts
• Develop a consistent and compelling social media campaign schedule that corresponds with current internal initiatives
• Work within a designated social media management tool
• Review new tools, as they become available
• General Marketing & Design Projects
• Create all social media marketing and design related components
• Assist internal Graphic Designer with creation of marketing and design projects relating to sales, service, parts, & collision; through use of Adobe Suite
• Assist with the development of sales training materials
• Copy/script writing for radio and television commercials
• Manage inventory of all promotional/giveaway items
• Assist Digital Marketing Manager with projects as needed
• Responsible for the management of several sponsorship events

QUALIFICATION REQUIREMENTS:

• To be successful in the position, the right candidate MUST be proactive, with an incredible sense of follow-up and attention to detail
• Associate’s/Bachelor’s Degree in Marketing, Advertising, Public Relations, or Journalism
• Extremely strong sense of both written and verbal communication
• Ability to effectively communicate with all levels of the organization
• Must have flexibility to work evenings and weekends as required with little notice
• Not afraid to “get your hands dirty”
• Extensive knowledge of most popular social media and reputation management platforms
• Comfortable reprioritizing their day to hop onto an unexpected project as needed
• Strong multi-tasking skills

PREFERRED (BUT NOT REQUIRED) QUALIFICATIONS:

• 1-3 years of experience working with Adobe Suite
• 1-3 years of experience working in a fast-paced, ad agency setting
• 1-3 years of copywriting / commercial script writing experience
• General knowledge of SEO/PPC
• 1-2 years of experience in a dealership setting
  ADDITIONAL REQUIREMENTS: Valid driver’s license, clean driving record, and clean drug test are required. Some evening/weekend work required.
  WORKPLACE: The Boucher Group has ranked in the top 5 in The Milwaukee Journal Sentinels Top 100 Work Places for the past 12 years. We have earned an A+ rating from the Better Business Bureau.
  BENEFITS: We offer a competitive compensation package including a competitive salary, health, dental, and vision insurance, matching 401K plan, paid vacation, and many opportunities for advancement.
  Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In perso

• Social Media Marketing
• Increase overall follower base
• Research and implement successful social media marketing campaigns
• Determine which metrics are best to use in determining the success of a campaign
• Be familiar with blogging, as well as following and interacting with relevant bloggers
• Take a proactive approach to learning about new social media marketing trends
• Assist in training employees about best practices on social media
• Monitor, educate, and train all social media accounts
• Develop a consistent and compelling social media campaign schedule that corresponds with current internal initiatives
• Work within a designated social media management tool
• Review new tools, as they become available
• General Marketing & Design Projects
• Create all social media marketing and design related components
• Assist internal Graphic Designer with creation of marketing and design projects relating to sales, service, parts, & collision; through use of Adobe Suite
• Assist with the development of sales training materials
• Copy/script writing for radio and television commercials
• Manage inventory of all promotional/giveaway items
• Assist Digital Marketing Manager with projects as needed
• Responsible for the management of several sponsorship event