Job Description

Roles & Responsibilities

Marketing and Social Media Specialist

Job Summary

We are seeking a creative, organized, and results-driven Marketing and Social Media Specialist to strengthen our brand presence, generate qualified leads, and support the company’s commercial objectives.

The successful candidate will have experience in integrated advertising and marketing, social media management, email marketing, experiential marketing, and lead-generation campaigns. Applicants from all industries are welcome, provided they have relevant marketing and communications experience.

Key Responsibilities

• Develop and implement integrated marketing and advertising strategies across digital and traditional channels.
• Plan and execute campaigns that deliver consistent messaging across social media, email, websites, paid advertising, events, and offline marketing.
• Manage social media channels, including LinkedIn, Instagram, Facebook, TikTok, and other relevant platforms.
• Create, schedule, and publish engaging written, visual, and video content.
• Develop and manage content calendars for campaigns, promotions, events, partnerships, and company announcements.
• Plan and execute email-marketing campaigns, including newsletters, promotional emails, automated journeys, and lead-nurturing communications.
• Manage contact lists, audience segmentation, campaign scheduling, testing, and performance reporting.
• Develop lead-generation campaigns designed to attract, capture, qualify, and nurture prospective customers.
• Work with sales and business-development teams to define target audiences, campaign objectives, lead criteria, and follow-up processes.
• Create campaign landing pages, lead forms, calls to action, and supporting marketing materials.
• Plan and coordinate experiential marketing activities, including events, exhibitions, activations, product demonstrations, sponsorships, and customer-engagement experiences.
• Coordinate event logistics, promotional materials, vendors, partners, and post-event lead follow-up.
• Support paid advertising campaigns across platforms such as Google, Meta, LinkedIn, and other relevant channels.
• Create marketing materials, including social media posts, newsletters, presentations, brochures, advertisements, articles, case studies, and website content.
• Maintain a consistent brand voice and visual identity across all customer touchpoints.
• Monitor market trends, audience interests, competitor activities, and emerging marketing opportunities.
• Manage online comments, messages, reviews, and enquiries professionally and promptly.
• Track campaign performance and prepare reports on reach, engagement, leads, conversion rates, cost per lead, customer acquisition, and return on investment.
• Recommend improvements based on performance data, customer feedback, and marketing best practices.

Key Performance Indicators

• Number and quality of leads generated
• Lead-to-customer conversion rate
• Cost per lead and customer-acquisition cost
• Email open, click-through, and conversion rates
• Growth in audience reach and engagement
• Website traffic and landing-page conversions
• Event attendance and post-event lead generation
• Campaign return on investment and advertising spend
• Quality, consistency, and timely delivery of content
• Growth in brand awareness and online visibility
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