Job Description - Social Media Marketer
Location: Leicester
Reports to: Head of Marketing
Works with: Marketing Assistant, wider Growth Team
About tuck.
tuck. is an Al-powered savings and earnings companion helping people stretch their money further. We’re building tools that make financial well-being simple, fun, and rewarding. With a fast-growing community and bold plans ahead, we’re doubling down on social as a key growth channel.
The Role
We’re looking for a Social Media Marketer to own and scale tuck’s presence across TikTok, Instagram, YouTube Shorts, and beyond. You’ll be the voice of tuck online, creating thumb-stopping content, engaging with our community, and driving real impact on brand growth and user acquisition.
This isn’t just a posting job- it’s a creative growth role where you’ll test ideas, ride trends, and help turn tuck. into a household name.

What You’ll Do

• Plan, create, and publish daily content across tuck’s core channels (TikTok, Instagram, YouTube Shorts, Linkedin).
• Work closely with the Head of Marketing to shape social strategy and brand voice.
• Collaborate with our Marketing Assistant on execution, scheduling, and reporting.
• Stay ahead of trends, memes, and cultural moments to keep tuck. relevant and relatable.
• Build and engage with our community, replying, commenting, and sparking conversations.
• Run A/B tests on formats, captions, and creative to optimise performance.
• Track and report on key metrics: reach, engagement, follower growth, conversions.
• Support influencer partnerships and UGC campaigns.
• Experiment with paid social content and organic growth hacks.

What We’re Looking For

• 1-3 years experience in social media marketing (startup, consumer app, or finance experience a plus).
• A content creator mindset, you love being behind (or in front of) the camera.
• Proven track record of growing audiences on TikTok/Instagram/YouTube.
• Strong copywriting and storytelling skills.
• Comfortable working in a fast-paced startup environment where you’ll test, learn, and adapt quickly.
• Data-driven but creative you know when to follow the numbers and when to trust your gut.
• Passion for financial well-being and helping people save money (or a strong interest in learning).

What You’ll Get

• A front-row seat in a fast-growing fintech startup.
• Opportunity to shape tuck’s voice and brand identity from the ground up.
• Close collaboration with an ambitious, creative marketing team.
• Competitive salary and benefits.
• Freedom to test bold ideas, learn fast, and make a real impact.

Job Type: Full-time
Pay: £22,500.00-£23,500.00 per year

Benefits:

• Company pension
• Sick pay

Education:

• Bachelor’s (required)

Work authorisation:

• United Kingdom (required)

Location:

• Leicester LE1 5PZ (preferred)

Work Location: Hybrid remote in Leicester LE1 5PZ
Reference ID: TUCK-SOCIAL-

• Plan, create, and publish daily content across tuck’s core channels (TikTok, Instagram, YouTube Shorts, Linkedin).
• Work closely with the Head of Marketing to shape social strategy and brand voice.
• Collaborate with our Marketing Assistant on execution, scheduling, and reporting.
• Stay ahead of trends, memes, and cultural moments to keep tuck. relevant and relatable.
• Build and engage with our community, replying, commenting, and sparking conversations.
• Run A/B tests on formats, captions, and creative to optimise performance.
• Track and report on key metrics: reach, engagement, follower growth, conversions.
• Support influencer partnerships and UGC campaigns.
• Experiment with paid social content and organic growth hacks