POSITION OVERVIEW

We are seeking a dynamic, results-driven Marketing and Social Media Manager with strong videography skills to join our entrepreneurial real estate team. This role is ideal for a talented marketer with a proven track record in creating impactful campaigns, producing high-quality video content, and driving measurable success. The ideal candidate is creative, strategic, and eager to grow their portfolio while elevating our team’s brand and online presence.

QUALIFICATIONS

• Proven success in managing marketing and social media for a results-oriented organization, with a portfolio showcasing impactful campaigns and high-quality video production.
• Proficiency in videography, including filming, editing, and using video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar).
• Strong understanding of social media platforms, analytics tools, and marketing software (e.g., Canva, Meta Business Suite, Adobe Suite).
• Experience with SEO, email marketing, and online advertising.
• Excellent storytelling, communication, and project management skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.

Content Creation & Management:

• Develop and execute compelling content strategies, including static posts, reels, short-form videos, and long-form video content tailored to attract and engage buyers, sellers, and investors.
• Create professional and engaging video content, such as property tours, market updates, team spotlights, and success stories.
• Ensure all content aligns with the team’s brand voice and objectives.

Videography & Editing:

• Plan, shoot, and edit high-quality video content that showcases listings, team culture, and market expertise.
• Maintain consistency in visual aesthetics and storytelling across all platforms.
• Manage and organize video assets to streamline future content production.

Social Media Management:

• Oversee all social media accounts (e.g., Instagram, Facebook, TikTok, YouTube, LinkedIn), ensuring consistent branding and engagement.
• Optimize video and static content to maximize reach and engagement on each platform.
• Stay updated on social media trends, algorithms, and best practices to implement innovative strategies.

Marketing Campaigns:

• Design and implement targeted marketing campaigns that highlight new listings, client testimonials, and success stories.
• Collaborate with agents to create personalized campaigns that resonate with niche audiences.
• Develop and manage email marketing campaigns to nurture leads and retain past clients.

Brand Development:

• Elevate the team’s brand identity through creative, professional, and visually engaging content.
• Build strategies to enhance brand awareness within the community and industry.

Performance Analysis:

• Track, analyze, and report on the performance of campaigns and content, with a focus on video metrics.
• Utilize data to demonstrate ROI and refine strategies for improved results.

Collaboration:

• Work closely with agents, photographers, and videographers to meet marketing and property listing needs.
• Partner with leadership to align marketing initiatives with business objectives.