Marketing and Social Media Specialist at Wesco Turf

Sarasota, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

23 Feb, 26

Salary

0.0

Posted On

25 Nov, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media, Digital Media, Content Creation, SEO, Analytics, Public Relations, Communication, Creative Thinking, Event Management, Brand Development, KPI Development, Research, Team Collaboration, Customer Engagement, Marketing Programs, Emerging Technologies

Industry

Wholesale

Description

Description What Will You Do? The Marketing & Social Media Specialist is responsible for assisting in the development and execution of marketing programs to increase engagement and sales. To grow and build a responsible career with Wesco Turf, you will be responsible for: Enhance/Increase brand following on social media platforms and ensure brand consistency. Develop the company’s social media calendar and content creation. Develop original content to promote Wesco Turf/Hector Turf in both internal and external communications. Develop KPIs to measure the success of programs. Research and adapt to the emerging digital and social communication strategies and technologies. Participate in brainstorming creative and promotional content in planning sessions. Work with colleagues to create fun/engaging events for employees and customers. Leverage our success to find ways to improve our engagement. Help in managing events through the eyes of a social media coordinator. I.e. Create photo opts, video opts, reels, etc. Prepare reports on campaigns based on analytics. Assists in creating content that optimizes SEO. Monitor and report on competitor marketing trends. Assist Director of Parts Marketing in execution of all marketing programs. Who Are We? Since 1987, Wesco Turf has been the golf, grounds, and irrigation market leader. We are a worldwide provider of the highest quality used golf course equipment. We are an exclusive provider for Toro, Club Car, Bernhard, Salsco, Harper, Ventrac, and MCI-Flowtronex and Watertronics Pump Stations in Florida and Southern Georgia. Wesco has been honored multiple times as Toro’s North American Distributor of Excellence. On August 1st, 2022, Wesco acquired Hector Turf located in Deerfield Beach expanding our market to include from Vero Beach to Key West, including the Bahamas, Puerto Rico, Dominican Republic, and the Caribbean Islands. What Can We Give You? Wesco’s foundation is built on the strength and quality of our people. We are committed to providing all of the resources and tools necessary to help our people be successful. Recognizing that our employees are our greatest resource, our competitive rewards package is designed to attract and retain our talented associates. Health Insurance – Medical, dental, and vision insurance is available to full-time employees, eligible dependents, and spouses. Wellness – We offer full-time associates a variety of mental health, financial health, and other types of resources. Growth Opportunities – Nearly half of our employees have worked in our organization for over ten years. We are committed to the advancement of our employees by providing challenging work assignments, formal and informal training, professional associations, and networking opportunities. Competitive Salary – In addition to their base pay, employees are eligible for our company-wide bonus that is dependent on Wesco meeting our sales goals. We have met these goals every year for the past 10 years, the bonus is equivalent to 0-3 weeks of additional pay and is prorated for your first year. Employees in our Service and Operations departments are eligible for a monthly incentive program based on performance. Requirements What Do You Need? To be considered for this role, a candidate should meet the following minimal requirements: B.S. degree or equivalent work experience in Marketing, Digital Media, or related field. Minimum of one year experience in a related field experience. Must have a passion for all things social. Requires the ability to communicate in a professional and courteous manner to all customers as well as fellow employees. Build strong relationships with customers and peers. Social Media, Web, Public relations, and communications skills Creative mind and think outside of the box We are committed to providing equal employment opportunities for training, compensation, transfer, promotion, and other aspects of employment for all qualified employees without regard to sex (including pregnancy and childbirth), race, color, religion, national origin, age, disability, sexual orientation, gender identity, genetic information or veteran status. M/F/D/V Wesco Turf, Inc. is an equal opportunity employer. M/F/D/V

Responsibilities

The Marketing & Social Media Specialist will assist in developing and executing marketing programs to increase engagement and sales. Responsibilities include enhancing brand following on social media, creating content, and preparing reports based on analytics.