JOB DESCRIPTION

This rol e is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week.

QUALIFICATIONS:

• Master’s Degree or Ph.D. in Data Science, Operations Research, Psychometrics, Marketing Science, Finance, (Bio)Statistics, Econometrics, Computer Science, Applied Mathematics, or another quantitative field
• 5 years of experience as a market researcher.
• Strong written and presentation skills, with experience in communicating research results to a business audience.
• Demonstrated analytical research capabilities; a portfolio of prior analysis work that can be shared is an asset.
• Understanding of qualitative research techniques, and their limitations.
• Proficient writing Python/R (modeling) and SQL/Spark (data), working with Pandas, StatsModels, PYMC, TensorFlow, Pytorch, Spark/ML, sklearn, numpy and related packages.
• Desired familiarity in marketing analytics and advanced methods such as: customer lifetime value, media mix modeling (MMM), multi-touch attribution (MTA), consumer choice (multinomial logit), time-series forecasting, hierarchical bayes, panel-data methods (fixed/random effects), censored/truncated regressions, selection models, non-random treatment effects, hazard /survival models, structural equation modeling, item response theory, latent class regression.
• Discipline in managing multiple projects simultaneously.
• Automotive industry experience is an asset.
• Market research experience in consumer goods is an asset.
• Experience with automotive market research vendor portals (JD Power, IHS Markit, Maritz, Kantar, Numerator, mTab, etc.) is preferred.
  Join Us : At General Motors, we’re not just transforming marketing; we’re setting the pace for the industry. If you’re ready to lead with influence, embrace change, and drive the brand towards a future of creative brilliance, we want to hear from you.

Please refer the Job description for details