Opportunity information
Salary £24375 per year
Duration 18 months
Advert closing date 23/06/2025
Description
TrilbyTV is the UK’s number one digital signage platform made for education. We work to improve communication in schools and colleges worldwide and strive to help build whole-school communication, boost community cohesion, and enhance parental engagement. Created by a group of forward-thinking individuals, our subscription-based app has grown from strength to strength over recent years.
We are growing our marketing team and looking for a skilled marketing executive to join us. You’ll work alongside the Head of Marketing, an existing Marketing Executive (going on maternity) and a Designer.
We want you to have a keen eye for detail and excellent skills around typical marketing tasks, including blog writing, social media and other content creation. As a growing brand, consistency of voice and raising the brand value are key strategies we are working on. We do a lot online using the latest marketing approaches as well as a blend of more traditional tools.
This role will be involved in the day-to-day delivery of the marketing plan with the opportunity to bring your personality and individuality. You may have experience marketing in education or edtech and be keen to share your passion and knowledge. Alternatively, you may be early in your marketing career but have a real interest in growing your skills and are happy to get stuck in and learn from others. Working in a small team, there is scope for you to shape the role and to influence the marketing processes for the whole company.

Beneficial Experience

• Knowledge of UK education, including schools’ needs and desires
• Existing knowledge of digital signage as a school content sharing platform
• An understanding of SEO and content analysis
• Ability to understand and learn new software and terminology
• Experience with webinar setup and management Key responsibilities
• Create content in a range of different formats for web and socials
• Plan, post and monitor social media posts
• Reporting on SEO, campaign data, social media stats and blog
• Maintain and make contact with our PR list
• Research other PR and competitors’ activities to influence marketing team direction
• Liaise with internal teams to gather information and coordinate content

Key responsibilities

• Create content in a range of different formats for web and socials
• Plan, post and monitor social media posts
• Reporting on SEO, campaign data, social media stats and blog
• Maintain and make contact with our PR list
• Research other PR and competitors’ activities to influence marketing team direction
• Liaise with internal teams to gather information and coordinate content

What you can expect from us

• The autonomy to make decisions and execute them.
• As a small team, we support each other and expect support from each other.
• You will be listened to and be part of a personal and robust team.
• You’ll be part of a well-respected company with strong connections in EdTech.
• We will provide you with all the equipment needed for the role.

Entry requirements

A minimum of Grade 4 / C in English and Maths is essential.

• Excellent communication skills, both verbal and written
• Managing a range of social media platforms (LinkedIn, Instagram, X, Bluesky)
• Familiarity with writing blogs, email campaigns and other communications
• Attention to detail and good organisational skills
• Familiarity with using marketing tools such as Hubspot or Salesforce
• Comfortable working collaboratively in an online team environment

Training to be provided
You will be completing Level 3 Multi-Channel Marketer Apprentice
(N.B. Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)
As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:
Creating your Portfolio
Marketing Principles & Theory
Branding Theory and Effective Communication
Understanding your Audience & Customer Journey
Research Methodologies and Competitor Analysis
Understanding Business Vision and Objectives
Budget Management – Understanding ROI
Marketing Campaign Planning and Scheduling
Marketing Plan Implementation
Content Creation: Planning and Development
Content Creation: Tools (Practical)
Copywriting – Persuasive writing techniques
Quality, Standards and Legislation
SEO: Introduction
CMS/WordPress & Cornerstone Content
Metrics & Analytics: Measurement tools
Reports & Optimisation: Google Analytics

For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:

• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer
Things to consider
This is a fully remote position meaning no commute to the office is required however, all candidates must have a working area which will be discussed during a screening call.
Skills required
Array
Future prospects
Potential for full time employment upon successful completion of the apprenticeship
Hours per week 30
Working week Monday to Friday
Apprenticeship standard Multi-channel marketer (Level 3)
Remote Position, West Midlands, England, B9 4A

• Create content in a range of different formats for web and socials
• Plan, post and monitor social media posts
• Reporting on SEO, campaign data, social media stats and blog
• Maintain and make contact with our PR list
• Research other PR and competitors’ activities to influence marketing team direction
• Liaise with internal teams to gather information and coordinate conten