BACKGROUND & PURPOSE OF THE JOB

Vitasoy International is a leading manufacturer and distributor of plant-based beverages and food listed on the Hong Kong Stock Exchange (HK0345). Established in 1940 by Dr Kwee-seong Lo, we promote sustainable nutrition through our high-quality product portfolio, integrating social responsibility into our business and contributing to the communities that we serve via nutrition -based education programmes. We currently have more than 6,500 employees on the ground in our corporate offices across Hong Kong, Mainland China, Australia, Singapore, the Philippines and North America. Vitasoy USA was founded in 1978 and is accredited as one of the first companies to introduce soymilk to North America. Since then, we have established ourselves as Vitasoy North America, and moved our headquarters to Toronto, Canada and manage our brand portfolios across the US and Canada markets. Our two major brands are VITASOY, nutritious soy and other plant-based beverages, and VITA, tea and other ready to drink beverages.
As the Marketing Assistant, you will have the opportunity to work on holistic marketing campaigns and take ownership of tactical executions for our activity across both the US and Canada! From launching new products with multichannel touchpoints to analyzing competitive performance to gain market share, you will also get a chance to work on exciting, new innovations from our China/Hong Kong product portfolio to help us define the portfolio roadmap to evolve our Brands in 2025 and beyond! The experience of working with us brings a wide range of learning and skill development towards being a brand marketer faced with challenges and opportunities that arise from being a manufacturer of our products.
You will be reporting directly into the Marketing Manager for Vitasoy North America. You will be required to be in our North York office Monday – Fridays when first starting and will eventually transition to a hybrid (in-office and work from home) model based on your manager’s discretion after the probation period

WHAT YOU’LL DO

· Support the Marketing Manager in the development, execution, and analysis of VNA’s Marketing Strategy, pre- and post-evaluations in both the US and Canada markets, ensuring alignment and customizing to in-market consumer needs
· Be accountable and take ownership of tactical executions after Branding and Go-To-Market Campaign Strategy sign-off
· Manage, liaise, and be the day-to-day contact for our media agency and third-party vendors to ensure flawless execution of media campaigns (digital, social, experiential, sponsorships, influencer) and events
· Coordinate US and Canada communication plans working with our media agency and 3rd party vendors, including but not limited to: media planning, asset development/adaptations, in-store Marketing collateral, test & learning on new Digital/Social platforms
· Support our Sales Team with all Marketing Material needs across digital, demos, and branded merchandise needs
· Assist in building and maintaining an annual marketing calendar, tracking, and reporting on the status of activities
· Other job-related duties and responsibilities will be assigned from time to time
· Occasional lifting and packing of Marketing samples and materials to ship out to our global counterparts, agencies, and external vendors
· Occasional evening and weekend work may be required as job duties demand
· Occasionally drive and conduct market and competitor audits of our products in Grocery retailers across the GTA
· Occasional travel to the US and across Canada for market visits, events, or meetings may be required.