Reports To: Senior Marketing Exec
Location: Mulgrave
Employment Type: Full-time
About Gotcha Fresh Tea
Gotcha Fresh Tea is Australia’s home-grown bubble tea brand, serving freshly brewed teas with premium ingredients and expert craftsmanship. With a growing presence across Australia, we’re committed to innovation, customer experience, and strong brand identity.
Position Purpose
We are looking for a highly organized and detail-oriented Marketing Assistant to jour our team. In this role, you’ll support the execution of marketing activities to strengthen Gotcha’s brand presence. This includes campaign launches, in-store activations, promotional material production, day-to-day marketing operations, and handling customer inquiries.
Key Responsibilities
- Campaign Execution: Assist in the planning and execution of product launches, promotions, and seasonal campaigns from start to finish.
- Content Creation: Help develop engaging content for our website, social media platforms (Instagram, TikTok, Facebook, Rednote), ensuring alignment with Gotcha’s brand voice and style.
- Marketing Materials: Coordinate the creation and printing of marketing assets (posters, flyers, menus, digital screens, in-store displays) while maintaining brand consistency.
- Customer Experience: Respond to customer inquiries via social media and website and manage online merchandise orders.
- Influencer & Partnerships/Sponsorships: Support influencer collaborations, brand partnerships, and help track deliverables.
- Events & In-store activations: Assist in organizing events, in-store activations to engage local communities and customers.
- General Support: Provide administrative support to the marketing team, and work closely with operations team to provide marketing assistance for the franchise partners.
Key Skills & Attributes
- Strong communication and interpersonal skills.
- Creative eye for design and attention to detail.
- Organisational skills with the ability to manage multiple projects.
- Proactive, adaptable, and a team player with a passion for the food & beverage industry.
- Understanding of social media platforms (Instagram, TikTok, Facebook, WeChat).
- Basic graphic design and content creation skills (Canva, Adobe Creative Suite preferred).
- Analytical mindset with the ability to interpret marketing data.
Qualifications & Experience
- Tertiary qualification (or working towards) in Marketing, Communications, or a related field.
- Previous experience in a marketing or administrative role (preferred, not essential).
- Experience in retail, hospitality, or franchising is an advantage.
- Knowledge of Chinese social platforms (WeChat, Little Red Book) is desirable.
Opportunities & Benefits
- Hands-on experience in a growing retail franchise brand.
- Opportunity to work on creative campaigns and product launches.
- Gain broad exposure across the full spectrum of marketing.
- Career progression in a dynamic and expanding company.
Job Types: Full-time, Permanent, Graduate
Pay: From $50,000.00 per year
Benefits:
- Employee discount
- Free drinks
- Professional development assistance
Ability to commute/relocate:
- Mulgrave VIC 3170: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Have a background in marketing?
Work Authorisation:
Work Location: In perso
Incase you would like to apply to this job directly from the source, please click here
Linked-in
Google