COMPANY DESCRIPTION

We’re on a mission to transform the way B2B brands win business.
B2B Better is a specialised podcast studio dedicated to elevating B2B brands through strategic thought leadership and audio storytelling.
We believe thought leadership is the most critical differentiator for brands that sell services.
Demonstrating you understand your client’s problems - and have a unique position on how to solve them - is often the only difference between winning or losing a sale.
We work with B2B service providers to develop, produce and distribute branded podcasts to showcase their thought leadership.
Our focus isn’t just on creating great-sounding audio. We work across the entire lifecycle of a show—from audience research to premise development to distribution strategy.
In the last 6 months, we’ve grown our revenue by 120%. We are looking to add new members to the team to support the onboarding of several new clients in Q1/2.

QUALIFICATIONS:

• At least 2 years’ experience working in B2B marketing.
• Experience working ‘full funnel’.
• Copywriting experience a big plus.
• Experience working with sales teams is a big plus.
• A deep understanding of the podcast ecosystem.
• Proven ability to shift between strategic thinking and rapid execution.
• Top-notch organisational and communication skills.

ROLE DESCRIPTION:

This role is a little different to the usual Marketing Executive role you’re used to. Your remit will be to help build impactful growth strategies for the podcasts we deliver for clients - helping them maximise its impact across the wider marketing function in pursuit of their goal (e.g. brand awareness, lead-gen, credibility, etc.)
There is no typical day.
On Monday, you may be managing a podcast launch, trying to get as many eyeballs on the content as possible.
On Tuesday, you may sit down with our client’s sales team, guiding them on how to promote the content personally on LinkedIn.
On Wednesday, you might be working with our Founder, Jason, on planning our next company networking event, where we’ll debut a new service we’ve launched.
On Thursday, you may be working closely with our in-house team of producers and editors on redefining our creative outputs.
And on Friday, you might be developing a new channel strategy to help turn podcasts into pipeline.
To be successful in this role, you need to be comfortable experimenting with new tactics, comfortable analysing data to optimise proven strategies, and be proactive in helping us apply best practices across our work.
If you’re passionate about thought leadership content and have a firm understanding of its value across the funnel, this is the role for you.

RESPONSIBILITIES:

• Develop and implement strategies to grow podcast audiences for clients, aligned with their marketing objectives such as brand awareness, lead generation, or thought leadership.
• Plan and execute multi-channel content distribution strategies, including social media, email campaigns, and paid media, to amplify the reach and impact of client podcasts.
• Educate and support client teams in promoting podcast content, such as coaching sales teams on LinkedIn best practices and personal branding.
• Track, measure, and report on the performance of podcast marketing campaigns, using analytics to identify opportunities for improvement.
• Partner with in-house producers, editors, and designers to refine creative outputs and ensure alignment with client objectives.
• Experiment with and test new channels, tools, and tactics to expand the reach of podcasts and maximise client ROI.
• Assist in organising company-hosted events and client workshops, including planning, promotion, and on-the-day execution.
• Conduct research to understand target audiences and use insights to tailor podcast content and distribution strategies.
• Support the company’s own marketing initiatives, including event planning, promoting new services, and positioning B2B Better as a thought leader in the podcasting space.
• Work directly with the Founder and leadership team on strategic initiatives that contribute to the company’s growth, such as service launches and internal process improvements.