Marketing Assistant Manager, Gatorade;市场助理经理，佳得乐 at PepsiCola Bottling Company of New York Inc

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

25 Apr, 26

Salary

0.0

Posted On

25 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Brand Building, Innovation, Campaign Activation, Cross-Functional Collaboration, Problem Solving, Communication, Influencing, Beverage Industry Knowledge, Customer Collaboration, Digital Campaigns, Portfolio Development, Product Development, Trial Programs, Relationship Management, Growth Strategy

Industry

Food and Beverage Services

Description

Overview This role is expected to support brand / marketing and innovation related initiatives for the all-new daily hydration platform (Propel). The candidate will carry out aligned strategies and help execute key initiatives while working closely with cross-function teams and the bottlers to deliver high incremental growth starting from the immediate horizon. Given the category complexity, the intense competitive landscape and the urgency to deliver a breakthrough portfolio via a new brand, a candidate with a solid track record in marketing, brand building, innovation as well as campaign/activation is needed to set up this new platform and eventually lead / build the platform into a size-able business contributing to the overall growth ambition of PEPSI's hydration segment. Responsibilities SUPPORT BRAND / MKT and Launch of PROPEL: Expand into Daily hydration & drive growth Equity: Support IMC campaign and related development + operations Equity: Support digital / social campaigns and seeding initiatives E2E: Facilitate / lead customer collaboration and activation operations E2E: Support trial program (mechanism, development, post analysis) Product: Support NPD related development (AW, concept, packaging) Qualifications 1. Minimum of 3 years marketing experience, with track record and experience in branding, communications, portfolio development and innovation 2. Successful track record in supporting brands with hands on experience in delivering strong growth to brand and/or business 3. Experience in innovation and portfolio setup / development with successful track record of supporting the launch of new products / brands in China 4. Strong cross-functional and relationship management skills and the ability to work, lead and resolve conflicts and challenges while achieving the set out goals and timelines 5. Capable of complex problem solving, ability to work well in high stress conditions with strong sense of urgency 6. Knowledge in beverage category / bottler model and industry connections with brand passion 7. Bachelor or Master’s degree in relevant field of study 8. Proficient communication and influencing skills in matrix international organizations 9. Hands on marketing experience from planning to executions with proven success 10. Fluent in English and Mandarin

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Responsibilities

The Marketing Assistant Manager will support brand and marketing initiatives for the Propel hydration platform, working closely with cross-functional teams to drive growth. Responsibilities include facilitating customer collaboration, supporting digital campaigns, and assisting in product development.